How GDPR Offers an Opportunity to Rebuild Trust With Consumers
With General Data Protection Regulation (GDPR) now in effect across the EU, nearly $70 billion in programmatic advertising costs will be subject to fines and penalties. As one can imagine, this is...
View ArticleFearless Girl Adds Grand Effie to Her Trophy Shelf
Chalk up one more for the Fearless Girl. McCann New York's campaign for State Street Global Advisors brought home The Grand Effie at the 2018 North American Effie Awards Gala last night. The award was...
View ArticleLurpak, the Master of Food Ads, Is Back With a Gloriously Smooth Feast for...
While Danish butter brand Lurpak seems to focus its ads at kitchen casuals, hoping to get them more hands-on with their food, the spots also are always a hit with culinary connoisseurs who think of...
View ArticleHow Aligning With Honesty and Openness Can Preserve Brand Reputations
It's difficult to think of a time in modern history when the dissonance between the truth and what people want to believe has been so pronounced. By now we're all familiar with the concept of fake news...
View ArticleKraft Blows Past Fundraising Goal for SickKids With Help From K-Pop Community
In heartwarming news, Kraft Peanut Butter launched a fundraising campaign for The Hospital for Sick Children (SickKids) in Canada on Wednesday--and it went viral almost instantly. As part of the...
View ArticleSheryl Sandberg: Facebook Adopted a Diverse Slate Approach to Its Board of...
Facebook chief operating officer Sheryl Sandberg said during the company's annual meeting Thursday that a diverse slate approach is being applied to populating its board of directors. In response to a...
View Article3 Predictions for Adobe’s Acquisition of Magento
If you don't already know that digital experience giant Adobe has acquired ecommerce specialist Magento for $1.68 billion, it might be time to stop enjoying that fresh air and get back on Twitter....
View ArticleVideo: Poo-Pourri and Tushy Created a ‘Poop-Up’ Pop-Up Shop—Yes, You Read...
Poo-Pourri and bidet company, Tushy, want people to come by their pop-up shop and drop a deuce--almost literally. The two companies partnered to bring to life the "Poop-Up" shop, a pop-up in New York,...
View ArticleGoogle’s Getting Into Programmatic Audio Ads for Google Play, SoundCloud and...
As more streaming music services lean into automated advertising, Google is getting into the game with programmatic audio ads. The online advertising giant announced on Wednesday that it will begin...
View ArticleFacebook Is Pulling the Plug on Its Trending Feature
Next week, Facebook is pulling the plug on its Trending feature, which it introduced in January 2014. In a Newsroom post announcing the move, head of news products Alex Hardiman revealed that Trending...
View ArticleFacebook, Messenger and Instagram Released Features for LGBTQ Pride Month
Facebook released several features Friday to help people on the social network celebrate and commemorate LGBTQ Pride Month 2018, and the new effects will be available throughout the year. Searching for...
View ArticleIn First TV Spot in 20 Years, Greyhound Tells Riders ‘You Don’t Have to Go...
Whether it's in Jacksonville, Fla., or Raleigh, N.C., a new ad campaign by Greyhound wants customers to know adventure is only a short trip away. In its first television appearance in 20 years,...
View ArticleNew Crayola Beauty Line Is Focused on Inclusivity to Let Anyone Color Outside...
Crayola has been a source of creativity and imagination for decades. Its emphasis on the "power of creativity" has been applied to its multiple art and craft products, but now Crayola has announced a...
View ArticleQ&A: New Yorker’s Ken Auletta on the Frenemies of Digital Advertising
Three years after first going down the rabbit hole that is digital advertising, longtime New Yorker contributor Ken Auletta has emerged with another book, Frenemies, which publisher Penguin Random...
View ArticleFacebook Pages for Brands and Public Figures Can Now Launch Fundraisers for...
Facebook pages for brands and public figures can now use Facebook's fundraisers to raise money for nonprofit causes, and nonprofit organizations can do the same on their own pages. Head of product,...
View ArticleOgilvy Rebrands Itself After 70 Years With New Visual Identity, Logo and...
One classic agency showed its new face to the world today following nearly two years' worth of restructuring moves, staffing changes and new financial reporting standards--not to mention the usual ins,...
View ArticleActivision Names Space150 as Social Media Agency of Record
Activision has selected independent digital agency space150 as its social media agency of record, tasked with providing social strategy and activation for the company in the United States. The...
View ArticleIkea Releases Minimalist, Street Style-Inspired Clothing Line
With the launch of its new product line Spanst, which introduces clothing into the mix, Ikea is making it even easier for its customers to never leave Ikea. The collection, a collaboration with...
View ArticleClever Outdoor Campaign Lets Fans Pester Sweden’s Soccer Coach on His Daily...
Jan Olof "Janne" Andersson has a nice, relaxing walk to work each day, strolling for 2 hours from his home on Liding? Island to his office at Friends Arena in Stockholm. With the World Cup rapidly...
View ArticleFortnite’s Explosion in Popularity Is Opening New Doors for Marketers
Consumers are interacting with media in ever-evolving ways, which means advertisers have to get more creative if they want their brands to get noticed. Advertising has to be constantly integrating to...
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