Omnicom Launches Marketing and Insights Platform to Track Consumers Across...
Today, Omnicom Media Group unveiled a new "people-based precision marketing and insights platform" called Omni that's designed to deliver a single view of the consumer, which can then be tracked and...
View ArticleJust When You Thought the AT&T-Time Warner Saga Was Over, the DOJ Is...
One month after a federal judge approved AT&T's merger with Time Warner, ruling that the Justice Department's antitrust suit had failed to make its case against the merger, the DOJ has decided that...
View ArticleKraft Heinz Sends Kraft Mac and Cheese, Philadelphia Cream Cheese Creative...
The Kraft Heinz Company has selected Droga5 as its new creative agency partner for its Kraft Mac and Cheese and Philadelphia Cream Cheese brands. The selection came without a review. "Kraft Heinz...
View ArticleTwitter Released a Hashtag-Triggered Emoji for the 2018 MLB All-Star Game
Twitter is warming up for the 2018 Major League Baseball All-Star Game next Tuesday with a special hashtag-triggered emoji, as well as a livestreamed preshow prior to Monday night's Home Run Derby....
View ArticleA Ballpark’s ‘Millennial Night,’ Offering Participation Ribbons and Naps,...
Given that millennials now range in age from early 20s to late 30s--a grouping we traditionally just call "adults"--it's always a bit odd and potentially incendiary when you hear the generation painted...
View Article3 Reasons Why Facebook’s View Ads Feature Is Great for Agencies
Facebook recently rolled out its new View Ads feature to the public. The initiative--catalyzed by Russian influence on the 2016 U.S. presidential election and underlined by the Cambridge Analytica data...
View ArticleThe Martin Agency Creates Talent and Culture Unit Led by Former Obama...
IPG's The Martin Agency has created a new Talent and Culture department aimed at driving change and progress among its staff seven months after the ouster of longtime chief creative officer Joe...
View ArticleSarah Palin and Roy Moore Are Unwittingly Doing a Masterful Job Marketing...
Showtime has two politicians to thank for spearheading what has become a huge marketing campaign for its new satirical show Who Is America? The series, hosted by Sacha Baron Cohen, will apparently...
View ArticleThink Print Is Dying? Just Look to Vinyl for Evidence to the Contrary
They say print is dead. They gave their eulogies and laid it to rest. But I wouldn't say my goodbyes so soon. Consider vinyl. Records were supposed to die at least three deaths: at the hands of the...
View Article4 Reasons Why Animation Studios Are Flourishing While Live Action Video...
These days, it seems like most studios are going in and out of business as quickly as NYC restaurants. It's no secret that work is slow as brands begin to tighten spending by taking work in-house or...
View ArticleKids Won’t Eat Veggies? Bribe Them Shamelessly With Ore-Ida’s ‘Potato Pay’
Parents are constantly torn between two contradictory principles--standing firm and picking your battles. And for those with picky eaters, dinner time is often when these maxims come to a head. But...
View ArticleBuild-A-Bear Tries to Bounce Back From Its ‘Pay Your Age’ Fiasco
It started out innocently enough, as such things often do. Build-A-Bear Workshop declared Thursday "Pay Your Age Day," meaning customers could come in and build a bear at its workshops across the U.S.,...
View ArticleRoger Federer’s Racket Becomes a Musical Instrument in Wilson’s Quirky Audio...
Tennis icon Roger Federer holds countless records. His latest one is vinyl. To help tout the Swiss star's Pro Staff RF 97 Autograph racket, Wilson teamed up with production house Farm League and music...
View Article4 Steps for Influencing Merchandising Events’ Success
The way we consume or look for product information is changing. I could argue that it already has. Social media and video are playing a more active role in all aspects of the shopping journey. And this...
View ArticleBlue Apron Delivers a Delicious 40-Foot Mobile Pop-Up
Blue Apron, the boxed meal delivery company, recently announced their "Blue Apron Unboxed" initiative, celebrating home cooking with a series of pop-ups that launched at the end of May in New York...
View ArticleThink You’re Better Than Everyone Else? Then Planet Fitness Isn’t for You
Which cliche shall we start with about the gym? If you're Planet Fitness, you continue the narrative of people who might think they're better than you. In a new spot from Hill Holliday, we are...
View ArticleGo Ahead, Underestimate Serena Williams at Your Own Peril
Pity the poor people tasked with determining seeds for Wimbledon. The quirks of world rankings put Serena Williams 181st in the world as she took time off for her pregnancy and the birth of her...
View ArticleMTV Partnered With Popular Influencers to Release This Year’s VMA Nominations...
MTV is using IGTV, Instagram's stand-alone long-form video app, to release its nominations for this year's Video Music Awards. The network partnered with a team of popular Instagrammers, including Nyle...
View ArticleThe Washington Post Just Set Up a Channel on Livestreaming Network Twitch
Amazon corporate siblings The Washington Post and Twitch are getting together. The newspaper now has a channel on the livestreaming service for gamers, and it will feature live event coverage hosted by...
View ArticleTo Honor World Cup Heroes, Subway Stations in France and England Got Some New...
There are several ways to celebrate athletic heroics--statues, busts, naming of airports--yet transport authorities in the U.K. and France decided that renaming subway stations seemed apropos. With...
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