This Love Story Takes One Hell of a Turn as AT&T’s New Ads Delightfully Mash...
This year, AT&T has been promoting its breadth of services with a campaign promising "More of Your Thing," and the newest installments are aimed at movie-goers. Two new 90-second spots from the...
View ArticleLinkedIn Added Closed Captioning for Videos, Sharing of Quotes From Articles
LinkedIn Wednesday announced several features to help its members enhance their posts on the professional network. Director of product management Pete Davies detailed all of the new features in a blog...
View ArticleThe Brand Champions of 2018 FIFA World Cup Russia
With 64 games and more than four weeks of action behind us, 2018 FIFA World Cup Russia has finally come to a close. After beating Croatia in a 4-2 battle, France has been named World Cup champions for...
View ArticleHow a Political Strategy Can Bolster Brand Reputation in Volatile Times
Successful political candidates know how to win in constantly changing, volatile circumstances. Their future is based on how well they connect with voters when the next day, or next hour, could change...
View ArticleIPG’s #HaveHerBack Urges Women in Advertising to Continue Speaking Out on...
Has the #MeToo movement lost its steam? "I've been told that I am fuckable by a male colleague," Golin chief creative officer Caroline Dettman told a mostly female audience at the agency's #HaveHerBack...
View ArticlePapa John’s and Publicis Groupe’s Fallon Part Ways After One Month
The month after the strategy call in which Papa John's founder John Schnatter used the N-word and made other racially insensitive remarks, the pizza chain hired Publicis Groupe's Fallon to handle brand...
View ArticleOmnicom’s Merkley+Partners Names 16-Year Agency Veteran Its First President
Omnicom's Merkley+Partners has elevated 16-year veteran of the full-service agency, Scott Gelber, to the new position of president. Gelber, the first to hold this role in the shop's 25-year history,...
View ArticleLyft Encourages New Yorkers to Take a ‘Staycation’ and Explore The Local Sights
New York, New York: It's a hell of a town! And speaking as long-term residents, we will confirm that it can all be a bit much to take in. Thankfully, the 8.5 million people who live here have more than...
View ArticleHow AI Is Making Advertising More Efficient and Consumer-Focused
Last year, veteran tech journalist Walt Mossberg denounced online ads for ruining the online experience. The model is bad for everyone, as advertisers and online sites scrabble over quality control and...
View ArticleThe Translate Tweet Button Was Added to Twitter’s Mobile Site, Twitter Lite,...
Twitter added a Translate Tweet option for its mobile site, the Twitter Lite application and Twitter for Windows. The translations, which are powered by Microsoft, have been available on desktop and...
View ArticleFacebook Messenger Users Can Now Import Their Instagram Contacts
Facebook confirmed the official rollout of a feature enabling Messenger users to import their contacts from Instagram. Users with access to the feature will see a Sync Instagram Account option under...
View ArticleDespite the Last-Minute Loss of Roseanne Ad Revenue, ABC Sees Upfront Increases
What do you do if you're a TV ad sales chief and you lose your biggest upfront bargaining chip just as negotiations begin? If you're Disney-ABC's Rita Ferro, who had expected to go into upfront talks...
View ArticleInstagram Is Letting People Know When Their Friends Are Available to Chat on...
The corporate synergy between Facebook Messenger and Instagram keeps coming, as the latter introduced a feature that has been available on the former for quite some time. Instagram announced in a blog...
View ArticleLinkedIn Beefed Up Its Messaging Features
LinkedIn added several new features to its messaging Thursday. Director of product, messenger and groups Chris Szeto provided details on all of the updates in a blog post. Users now have more...
View ArticleChatbooks’ Snarky Parenting Videos Are Viral Gold, But Fans Said Something...
Move over, Real Mom. It's time to make room for Real Dad. Until now, the witty videos for Chatbooks, a subscription photo book service, have featured a character dubbed "Real Mom" front and center as...
View ArticleThe 15 Best Branded Stunts and Activations of 2018 (So Far)
This year's abundance of branded stunts and activations may make it feel like a recent trend, but the tactic has been a marketing staple since the 1800s. One of the first stunts of this kind to enjoy...
View ArticleHow Brands Can Use Research to Hone a Design or Logo
The role of research in the logo design process can be a contentious issue. At its best, research reveals customers' broader relationship with the brand, its strengths and gaps, possibilities and...
View ArticleLinkedIn: Here’s How to Save a Post as a Draft
LinkedIn now allows users to save an unfinished post as a draft and come back and finish it later on. Our guide will show you how this works. Note: These screenshots were captured in the LinkedIn...
View ArticleVersace’s New Ad Record May Not Be Real, But These Five Are
With 54 models of various genders and ethnicities lined up next to each other, including well-known stars like the Hadid sisters, Versace is claiming that it is the longest-ever image used in an ad....
View ArticleApple Agency TBWA\Media Arts Lab Welcomes New Managing Director in Los Angeles
TBWA\Media Arts Lab, TBWA's dedicated Apple agency, has hired Julian Cheevers as managing director for its Los Angeles office. In the role, Cheevers will oversee Los Angeles office operations,...
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