How a Focus on Innovative Performance Can Sync Media and Creativity
Is our creative investment really paying off? That's a big blind spot for a generation of marketers hyper-focused on media efficiency. In fact, most shy away from looking because it seems so much...
View ArticleThis Beer Company Wants Your Resume to Whip Around a Nascar Track at 200 MPH
It's not easy out there for a recent college grad. In addition to facing a mountain of student loan debt, there's the added stress of landing the first job amid a crowded field of applicants. AB...
View ArticleWhat Brands Can Learn From the NFL’s Missteps With Its Anthem Policy
With the NFL preseason starting up, some of us are debating whether football will continue as our country's favorite sport. In May, the NFL officially came out against players' national anthem...
View ArticleHP and American Express Created Digital Edens and Cabana Getaways at NY’s...
Music festival Panorama had a bleak start to its three-day event--held each year on Randall's Island in New York since its inception in 2016--thanks to some severe thunderstorms in the area. Those...
View ArticleIntel Is Sending Drones to Help Repair Sections of the Great Wall of China
Technology can have a role in preserving and restoring some of the world's most precious historical landmarks, and Intel is proving it with a new drone and AI-based initiative to repair sections of the...
View ArticleFacebook Removes Dozens of Accounts Seeking to Interfere With Midterm Elections
Facebook has identified and removed more than two dozen accounts involved in "inauthentic behavior," or what can be described as part of a coordinated misinformation campaign, the company said on...
View ArticleUnmetric: MLB Playoff Contenders Take the Lead in July on Facebook, Twitter,...
Two first-place teams and another club that most people expected to be in first place posted the highest growth among Major League Baseball squads on Facebook, Twitter and Instagram in July, according...
View ArticleThis Campaign Shows How Your Plastic Straws Suck the Life Out of Ocean Animals
The race to ban plastic straws is on in earnest and is an initiative with wings, with brands and municipalities jumping on board. Starbucks announced earlier this month its plan to phase out single-use...
View ArticleThese Are the 8 Best Movie Marketing Campaigns of 2018 (So Far)
2018 has been a weird year for movie marketing. Overall theatrical ticket revenue is up, but actual ticket sales are down, with the increased revenue coming mainly from a handful of early-year...
View ArticleHow Much Time Did You Spend on Facebook and Instagram Today?
Facebook and Instagram want people to spend quality time on their platforms, even if that means spending less time on their platforms. Instagram product management director Ameet Ranadive and Facebook...
View ArticleEmbattled Papa John’s Hires Endeavor Global Marketing as Its New Agency of...
Pizza chain Papa John's has turned to another ad agency to help the company move through its ongoing identity crisis. The brand chose Endeavor Global Marketing, the creative division of the Endeavor...
View ArticleSnapchat Is Introducing Voice-Controlled Lenses
Voice-controlled lenses are making their way to Snapchat users starting Wednesday. When voice-controlled lenses are added to the messaging application's Lens Carousel, they will recognize "a small...
View ArticleThis Visual Search Tool Aims to Demystify the Value of Esports Sponsorships
The esports economy is projected to reach a little over $900 million this year, but the nascent space remains largely uncharted territory for marketers. Brands are spending 50 percent more in the space...
View ArticleTechmeme Starts Automatically Placing Ads Next to Story Links Based on Their...
Techmeme, the influential aggregation website for tech news, has begun placing banner ads on its website that correspond to links about specific companies or topics. Today, the company rolled out a new...
View ArticleWhatsApp Is Getting Down to Business With Its New API
WhatsApp introduced an application-programming interface that allows businesses to manage conversations with users and gives users an easy way to start conversations with businesses. The Facebook-owned...
View ArticleFacebook and the National Urban League Will Team Up to Offer Digital Training...
The National Urban League is doing its part to help Facebook achieve its goal of training 1 million people and small businesses in digital skills by 2020. Facebook chief operating officer Sheryl...
View ArticleAfter Reportedly Losing $120 Million Last Year, Condé Nast Will Sell 3 of Its...
Cond? Nast looks to sell three of its titles--Bridges, Golf Digest and W--partly due to a recommendation from Boston Consulting Group, The New York Times reported. The rumored sale comes after Cond?...
View ArticleCBS Board Hires Two Firms to Investigate Les Moonves Sexual Harassment...
The CBS board has hired two separate law firms to investigate the sexual harassment allegations against CBS Corp. chairman and CEO Leslie Moonves in last Friday's New Yorker story. Meanwhile, Moonves...
View ArticleHoneywell Selects Custom IPG Agency as AOR
Honeywell is the latest client to turn to a holding company's dedicated unit approach. The multinational consumer and commercial goods conglomerate consolidated its advertising account by selecting a...
View ArticleH&M’s New Brand Tapped Into the Power of Influencers and Instagram Polls to...
For some creators on Instagram and Snapchat, their followers are the real influencers. Their followers decide what they like, what they want more of and will voice any dissatisfaction with the...
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