A Fruit Rocket Is Actually the Best Bad Idea Pitched in These Delightfully...
Creative that comes out of the Pacific Northwest has its charms. On one hand, work from Portland and Seattle can have an edge, (see: early Nike work from Wieden + Kennedy), and on the other, it is at...
View ArticlePepsiCo Is Set to Acquire SodaStream for $3.2 Billion
PepsiCo is expanding its carbonated beverage empire. Today, the company announced that it has entered into an agreement to purchase make-your-own-seltzer machine maker SodaStream for a whooping $3.2...
View ArticleSky Puts $600 Million Creative Account in Review As Fox, Comcast Fight Over...
Sky has placed its global creative account into review as the British media and telecommunications giant remains embroiled in a takeover battle that has Twenty-First Century Fox and Comcast vying for...
View ArticleSan Francisco Has a New Cashierless Store—and It Isn’t Amazon Go
And just like that, Amazon Go isn't the only cashierless game in town anymore. Automated checkout startup Zippin has launched its software platform and opened a cashierless concept store in San...
View ArticleLudacris Lathers Up for Harry’s as Its ‘Shower Worth Singing About’ Pitchman
Hip-hop legend Ludacris drops some splashy beats in this new campaign for Harry's body wash and bar soap. The platinum-selling Dirty South rapper, actor and entrepreneur appears in the spot below,...
View ArticleIndex Exchange Halts Controversial Bid Caching Following Investigation and...
Index Exchange is to press pause on a controversial real-time bidding (RTB) tactic known as "bid caching" after an impassioned debate kicked off last week. The ad exchange has contacted partners...
View ArticleThe Late-Night Shakeup Continues as TNT Orders a Pilot Featuring Niecy Nash
It's been a brutal summer for late-night shows, with five of them getting the ax in the last two months. Now TNT hopes to fill the void by ordering a new pilot for a late-night show featuring its Claws...
View ArticleDropping the Filter: How Brands Can Navigate Instagram’s IGTV
Instagram made its name by offering photo filters that gave the amateur's pictures some professional sheen. But lately, its video offerings have been also become a place where brands offer unfiltered...
View ArticleOn the Adweek Podcast: Creativity in the Age of Trump
In this increasingly polarizing political climate, can you blame brands for playing it safe? Ever since Trump was elected, there's been a kind of creative hangover in the industry, and bland spots have...
View ArticleJoanna Coles Is Working on Her ‘Next Chapter’ From the Beach
Though she left after serving as Hearst Magazine's first chief content officer weeks ago, Joanna Coles hasn't given up her signature treadmill. She just moved it to the beach instead. Turns out I can't...
View ArticleHavas CCO Explains Their Odd Internal Video Starring Juice Bars and Poop Emojis
Havas North America is a little different, and the privately owned network doesn't do things quite like all the other ad agencies you know. At least that's what co-chairman and chief creative officer...
View ArticleHow Brexit Is Creating Opportunities for American Brands in the EU
For U.S. firms planning European expansion, London has traditionally been the first touchpoint due to the language and cultural similarities for companies who could afford to start there. However,...
View ArticleHow Brands Can Use AI to Boost Their Email Marketing Strategy
For many marketers, email is the channel that delivers the highest ROI. But what if it could perform even better? Average open rates for email hover around 21 percent and click-through rates are a...
View ArticleHow Ritual Is Marketing a Direct-to-Consumer Vitamin Brand in the Age of...
In the age of the wellness craze--often featuring health experts lacking classic credentials, DIY home medical remedies and somewhat extreme measures like juice cleanses--brands make bold promises...
View ArticleTelemundo, Mashable Partner for Regular Tech Programming on Linear TV
Mashable and Telemundo are expanding their partnership to linear TV. The technology segment, dubbed El Pulso v?a Mashable, will air in Spanish every Tuesday on Telemundo's morning show, Un Nuevo D?a. A...
View ArticleTop 5 KPIs Social Media Marketers Need to Track and Improve
Social media is an important business tool. According to the 2018 Global Digital Report, there are over 3 billion active social media users. It's no wonder, therefore, that businesses continue to...
View ArticleAgency George P. Johnson Taps Onetime IBM Lead at Ogilvy to Handle His Former...
Experiential marketing agency George P. Johnson (GPJ) announced the hiring of Marcos Ribeiro as vice president, global executive creative director for the IBM account, as he can provide expertise on...
View ArticleIf You Click on the Idiotic Offer in Snickers’ New Banner Ad, the Brand Asks...
Why on earth would you click on a banner ad promising you one Snickers for the price of two? The real answer is probably just an errant click, or perhaps simple curiosity. But Snickers is convinced...
View ArticleMondelēz Redesigned Barnum’s Animals Crackers Packaging, Removed Cages to...
For decades, Barnum's Animals packaging depicted lions, tigers and bears in cages. That stops today. The Mondel?z International cracker brand has a new illustration on its packaging, showing animals...
View ArticleANA Calls on Supreme Court to Take Up Case Linking Lead Poisoning to Early...
Last week, the Association of National Advertisers (ANA) and a libertarian-leaning public interest law firm filed a "friend of the court" brief imploring the United States Supreme Court to take up a...
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