Back in the early days of digital advertising, portals and ad networks stepped in where websites struggled. They were able to aggregate sites and audiences to achieve much more scale, leading to better forecasting, larger audiences, pricing efficiencies and bigger buys. Some websites stayed independent, but most became part of something larger. Enter demand-side platforms...
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These 3 Issues Will Shape the Future of Demand-Side Platforms
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Subaru’s Doggie Drivers Are Back, and Just Rollin’ Along, in New Ads
They'rrrre back. The Barkleys, Subaru's family of dogs that drive like people--well, better than some people we know, actually--return in four comical commercials that broke during the Screen Actors Guild Awards telecast last night. "This year, the creative team had additional inspiration in the new three-row Ascent, the biggest vehicle Subaru has ever made, and...
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The AFC Championship on CBS Delivers Goliath-Like Ratings
Billed as a matchup of David versus Goliath, the New England Patriots earned a come from behind 24-20 victory over the underdog Jacksonville Jaguars Sunday afternoon in the 2018 AFC Championship Game, sending the franchise to its 10th Super Bowl appearance. The broadcast delivered Goliath-like ratings for CBS. According to Nielsen, the CBS Sports broadcast...
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Study Finds Marketers Want to Experiment With Tech at Events but Don’t Seem to Know How
When it comes to experiential projects and emerging tech, most marketers are curious about their options and want to do more of both this year, but they're not entirely sure how, according to a new study from brand experience shop AgencyEA. "All they know is they want tech at their events, but they don't necessarily...
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Google’s Art Selfies Are Fun But Stir Up Potential Privacy Concerns
Leave it to Google to come up with the first viral app of 2018. The search giant's Arts & Culture app, which pairs a selfie you take with one of the thousands of artworks available on Google's database, has already seen more than 30 million downloads, according to the company. While most of the internet...
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How This Agency Made Netflix’s Eerie Booth for Altered Carbon the Breakout Star at CES
Netflix's bizarre campaign at the Consumer Electronics Show for its upcoming sci-fi show Altered Carbon may have seemed like a quick and viral public relations stunt, but the event was actually highly calculated and planned, down to a protest and fake vandalism of its event booth. Psychasec was billed as a radical new technology that...
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Facebook Inked a Big-Time Esports Livestreaming Pact With ESL
Esports giant ESL announced an agreement to bring two of its top competitions--the CS:GO Pro League Counter-Strike: Global Offensive competition (with WESA, the World Esports Association) and the ESL One Dota 2 and CS:GO circuit--exclusively to Facebook. The competitions will be streamed exclusively via Facebook Live in English and Portuguese, and ESL said other languages...
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The Cast of Stranger Things Owned the SAG Awards Red Carpet on Twitter
Netflix drama Stranger Things dominated Twitter during the red carpet leading up to the 24th Annual Screen Actors Guild Awards at the Shrine Auditorium in Los Angeles Sunday night. The five most-tweeted-about celebrities from the red carpet were all from the science-fiction and horror series: Millie Bobby Brown Sadie Sink Dacre Montgomery Gaten Matarazzo Caleb...
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Rupert Murdoch Wants Facebook to Pay Publishers a Fee for ‘Trusted’ News Content
News Corp. executive chairman and 21st Century Fox executive co-chairman Rupert Murdoch is taking on Silicon Valley. The media mogul released a statement today noting that if Facebook is going to revamp its news feed to ensure it's publishing the most legitimate, "trusted" news content on its platform, then it should pay publishers a carriage...
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Amazon Go Has the Potential to Change How Customers Think About Automation
Amazon Go, a convenience store where there's no need to stand in a checkout line, sounds like something out of a millennial dream. But it's now a reality, and it finally opened its doors today in Seattle, Wash., a year later than expected. And while retailers and grocers don't need to start panicking, one industry...
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M&M’s Put Danny DeVito in a Pool of Chocolate to Tease Its 30-Second Super Bowl Spot
Danny DeVito will star in M&M's 30-second Super Bowl spot. The brand revealed its Big Game ad star with a 15-second and a six-second teaser in which DeVito is seen nearly submerged in what looks like a chocolate pool. M&M's is returning to the game after three years away. BBDO in New York is behind...
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Twitter COO Anthony Noto Is Leaving to Become Chief Executive at SoFi
Twitter chief operating officer Anthony Noto is leaving the company to become CEO of SoFi. Today, SoFi, a financial services company, announced the news in a statement, citing Noto's "deep understanding of technology, consumer and financial businesses." "I'm grateful to the SoFi board for this extraordinary opportunity to lead one of the most important new...
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Samsung Flips the Script on ‘Can Do’ Advertising for an App That Keeps You Awake While Driving
"Can do" spirit can only take you so far. Especially if you're falling asleep behind the wheel--which can, of course, cost you your life and endanger others. No matter how strong, bright or wakeful you fancy yourself, remember: No one can resist the sweet slumber song of Morpheus. When its comes to tired driving ......
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Tumblr: Here’s How to Change Your Username in the Mobile App
Tumblr recently introduced the ability for users to change their username within the Tumblr mobile application. Formerly, this could only be done on Tumblr's website. Our guide will show you how this feature works. Note: These screenshots were captured in the Tumblr app on iOS. Step 1: Tap the account icon in the bottom-right corner...
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Translation Names New Chief Strategy Officer as Well as New Head of Talent
Translation, which describes itself as a full-service communications agency, today announced it hired Daniel Cherry III to be its new chief strategy officer. He formerly served as the chief marketing and innovation officer of three-time Stanley Cup champion the New Jersey Devils and the team's home arena, the Prudential Center. The shop also hired Britta...
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Hulu Will Return to the Super Bowl for the Second Straight Year
A year after running its first Super Bowl ad for an original series--which then became the first overtime spot in Super Bowl history--Hulu will be returning to the Big Game on Feb. 4, airing a Super Bowl spot for the second straight year. The streaming service confirmed its return to the Big Game, but for...
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Ashley Madison Gives You One More Reason to Go Running in the Morning
Why do runners run? Ashley Madison provides at least one answer in "Morning Run," which turns out to be a humorous spoof on the tropes of sports advertising geared to women. Keep running, lady! Ashley Madison's had a run of its own this past few years. In 2015, a security breach gave it two major...
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Flicks: Facebook’s New Way of Measuring Time
Facebook just created a new way to measure time, but you won't be seeing it on your Apple Watch. The social network introduced Flicks, which are aimed at simplifying the process for programmers and developers working with media. One Flick is equal to 1/705600000 second, which is slightly larger than a nanosecond. However, Flicks are...
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Facebook Is in a Trust Crisis
Trust is a tricky thing. Do you trust that someone is telling you the truth? Do you trust them with your secrets? Do you trust that they will continue to behave in a similar way tomorrow as they do today? Do you trust that they are trying to do the right thing? If there were...
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Nielsen Social Content Ratings, Week of Jan. 15: The Matchup for Super Bowl LII Is Set
The National Football League's two conference championship games far surpassed anything else television had to offer during the week of Jan. 15, according to the Nielsen Social Content Ratings. The American Football Conference Championship game on CBS, in which the host New England Patriots edged the Jacksonville Jaguars for a spot in Super Bowl LII,...
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