There's a reason why the rich and powerful throughout history have always had feline companions. And there's an explanation for all the time people spend these days watching wacky cat videos online. It's just not what you think. Humans may be obsessed with these adorable, camera-ready four-legged creatures, but there's more to the symbiotic relationship...
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Cats Have Insane Conspiracy Theories About What We Do With Their Poop
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Bud Light Marches Into the Super Bowl With Its Biggest ‘Dilly Dilly’ Ad Yet
Super Bowl advertising is often about going big, and Bud Light does so literally with its latest "Dilly Dilly" spot, a 60-second ad that broke online Thursday and will air in the second quarter of Sunday's Super Bowl LII on NBC. The new spot picks up where the last one, "Ye Olde Pep Talk," left...
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Coca-Cola Delivers a Beautiful Message of Inclusion in Its Super Bowl Ad
Coca-Cola has long made a name for itself based on its inclusive messaging in its advertising. Think back to the iconic "Hilltop" ad, or the brand's 2014 "It's Beautiful" Big Game spot, set to "America the Beautiful." Now, the brand is back with another message of diversity and inclusion in its 12th consecutive Super Bowl...
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WeatherTech Says Its Latest Patriotic Super Bowl Ad Isn’t Meant to Be Provocative
Vehicle accessories brand WeatherTech's fifth consecutive Super Bowl ad plays on a familiar theme: American products made by American workers in American facilities. As founder and CEO David MacNeil put it to Adweek on Wednesday: "Our spot this year doesn't have dogs, no models, no stunts, no jokes; we don't even have voiceover." What the...
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Tips for Reaching the Selective Ultra-High-Net-Worth Market
In a now very digital society, marketers have adapted to reach consumers where they are--on their phones, tablets, computers and any number of devices with internet access. While a mastery of online marketing is absolutely essential to brand success, providing an engaging offline experience is becoming increasingly important, particularly for those who operate in the...
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The U.S. Army’s Marketing Chief Briefed Congressional Staff About Adweek’s Coverage of Ongoing Audit
Staffers at the U.S. Senate and House Armed Services Committees recently called on the new head of the U.S. Army's in-house marketing division to brief them on the organization's advertising efforts, an Army spokesperson confirmed today. The meeting was prompted, at least in part, by Adweek's recent coverage of those efforts. Elizabeth F. Wilson, who...
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How French Directors Megaforce Captured the Spirit of London in Nike’s Wild New Ad
Some Nike commercials are as memorable for their camerawork, and the way they're shot, as for their celebrity stars or message of inspiration. Guy Ritchie's stunning 2008 spot "Take It to the Next Level" immediately comes to mind. A decade later, the brand's newest effort from Wieden + Kennedy London, titled "Nothing Beats a Londoner,"...
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iProspect Shakes Up Leadership With New U.S. CMO and First Chief Tech Officer
iProspect has named Belle Lenz its U.S. chief marketing officer and Joel Grossman its first-ever chief technology officer. Lenz was formerly communications director of the Americas for the global digital marketing agency's parent, Dentsu Aegis Network. Grossman hails from Leapfrog Online, the performance shop iProspect acquired last year, where he served in the same role....
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Red Stripe Says That, Whatever the Cost, It Will Buy a New Bobsled for Jamaica
The Jamaican bobsled team has been a world-famous underdog since first appearing on the Olympic scene in 1988. The team's unlikely path to the global stage was made famous in the 1993 movie Cool Runnings, but returning to the Olympics has been a challenge ever since, with financial support often in short supply. This year,...
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Why Scannable Shelf Tags Could Improve the Retail Experience After Beacons Failed
Once upon a time, beacons--Bluetooth-powered devices that can push messages to smartphones--offered brands an opportunity to connect with consumers in physical retail locations and gather data about them. For brands, beacons promised an expanded and expansive conversation at the shelf. Companies spend a lot of money trying to get consumers to the store and in...
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NBC Olympics Ratings Took a Tumble on Wednesday Night
NBC's Pyeongchang Olympics prime time ratings took a bit of a tumble on Wednesday night. Per Nielsen live-plus-same-day data and digital data from Adobe Analytics, NBC Olympics' Wednesday prime-time coverage posted a Total Audience Delivery of 19.2 million viewers, of which 17.2 million watched on NBC only. That means there was a 12 percent lift...
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We Asked People to Name the Brands Behind Ads From the Olympics
You've probably seen their commercials during the Peyongchang Winter Games, but can you name brands behind the pricey Olympics ads? Following this post-Super Bowl attempt, the Adweek video team headed to New York's Columbus Circle earlier this week for another test of viewers' brand recall. We asked 10 groups of people to name the brands...
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Brand CMOs Acknowledge the Need for Better Personalized Marketing Efforts
Long proclaimed as a harbinger of a new era of hyper-personalized, targeted and effective marketing, digital continues to struggle to realize its potential. In exchange for offering up data, consumers deserve relevant and personalized content both in site experiences and ads viewed across the web. However, digital media is increasingly riddled with irrelevant and abrasive...
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‘3 Billboards’-Inspired Protest Calls for Justice Following the Fatal Grenfell Tower Fire
"Seventy-one dead." "And still no arrests?" "How come?" Three billboards displayed these haunting messages on Thursday outside Grenfell Towers in London--where a massive fire ripped through a 24-story block of public housing flats on June 14, killing 71 people. The campaign--created by community-led organization Justice4Grenfell and BBH Labs--mirrors the 2017 drama film "Three Billboards Outside...
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What Marketers Can Learn From the Most Effective Russian Ads of the 2016 Election
We've all heard reports about how Russian operatives created and distributed ads and posts on Facebook between June 2015 and August 2017. The idea was to split the millions of Americans who saw these fabricated stories along party lines, thereby deepening existing hardline, ideological stances around controversial social issues. While it is unknown whether these...
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PokerStars Found a Dude With the Perfect Poker Face for Its New Ad
PokerStars puts on its game face and bids newbies to sign up for some online gambling action in fresh work themed, "You're already a great poker player." Hey, why not cash in that 401(k) and really take charge of your financial future, right? "To recruit new players and poker beginners, we had to convince non-expert...
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Advertisers Must Keep Up With Cord-Cutters or Else Brands Risk Creating ‘Lost Generation’
A coup d'etat is taking place across the television industry. It used to be that cable providers were the reigning powers of television, declaring what consumers would watch and when. Not home in time? Sorry, you missed this week's episode of Seinfeld. But no longer. The last year has marked a distinct shift in power...
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Perrier Just Remade Its Most Famous Ad, ‘Lion,’ Three Decades Later
Almost three decades after its spot "Lion," directed by Jean-Paul Goude, stormed the Cannes Lions festival, winning the Grand Prix in Film, Perrier has rolled out a remake of sorts--with everything on an intentionally smaller scale. The original spot, an absolute classic from Ogilvy Paris, featured a woman and a lion fighting over a bottle...
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4 Deceptive Mobile Ad Tricks and What Marketers Can Learn From Them
Despite the explosion in mobile advertising (eMarketer pegs mobile to generate $70 billion in the U.S. this year, up from $47 billion in 2016), mobile advertising, by and large, still sucks. Creative is often jammed into small boxes and ad formats that litter websites, and in some cases, marketers use deceptive design tricks to incentivize...
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Black Panther Star Michael B. Jordan Explains the Creative Process in Brisk’s New Meta Campaign
While Michael B. Jordan has been behind the camera a few times, he sees the new 60-second spot he directed for Brisk as his directorial debut. The ad shines a light on the invisible work that goes into the creative process--like the work Jordan has to do to get into his character as Erik Killmonger...
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