There is a strange thing happening with content creation on the internet. From giants like YouTube, Facebook and Twitter to the social media flavor of the moment, content creators are maturing and becoming more aware of the diversity of their audiences. There was a time when a content creator could rely on a new platform...
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Why Social Media and YouTube Creators Want More Diverse, Authentic Content
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Media Buyers and Brand Executives Are Optimistic About Twitter’s 2018 Focus
Twitter has problems. Hoaxes run rampant, bots spread propaganda, and then there are the Nazis. On the business end, the platform experienced a significant user growth jump before plummeting back to Earth, and it constantly faces an impatient Wall Street, even after posting its first net-profit quarter in Q4. While it's not always easy seeing...
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Ryan Reynolds Now Owns Aviation Gin, Because ‘It’s the Best Damn Gin on the Planet’
Ryan Reynolds is the latest celebrity to get into the alcohol business. The Deadpool star has purchased an ownership interest in Portland, Ore.-based Aviation Gin. Reynolds will now be the face of the brand and be involved in the "entire creative process for Aviation, including Aviation's marketing and strategy," explained Andrew Chrisomalis, CEO of Aviation...
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How Audience Targeting Is Changing in the Age of Digital Transformation
The advertising industry is notoriously fickle. Cast your mind back to the 1950s when large companies with larger budgets would broadcast messages to consumers, telling them what they needed. From Brillo Pads to Oldsmobiles, the same content was thrust upon a notably non-targeted audience. We've come a long way since then. Advertisers have been anticipating...
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2-Page Ad in The New York Times Calls Out NRA-Backed Members of Congress
Two gun control groups, Everytown for Gun Safety and Moms Demand Action for Gun Sense in America, have taken out a two-page ad in today's The New York Times listing members of Congress who have accepted donations from the National Rifle Association. Following last week's mass shooting at Marjory Stoneman Douglas High School in Parkland,...
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Twitter Is Taking Steps to Reduce the Effectiveness of Bots
Developers of bots that enable simultaneous tweets, retweets, likes or follows will have to go back to the drawing board before March 23. Twitter announced last month that it would be "limiting the ability of users to perform coordinated actions across multiple accounts in TweetDeck and via the Twitter API [application-programming interface]," and Yoel Roth,...
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This Incredible Instagram Account Shows What Life Is Like as a Visually Impaired Paralympic Skier
You may have imagined what it would be like to be an Olympic athlete, maybe you're into skiing so you've imagined skiing down steep mountains with sharp curves at incredibly fast speeds. But have you ever thought about what it would be like to ski down those same slopes, at over 60 miles per hour,...
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The Chemical Brothers Entice Music-Lovers to Spiral Down the Rabbit Hole in Trippy Ad for London’s O2 Arena
It's the age-old hippie debate: Do we follow the rabbit down the hole? In an energetic new ad from agency VCCP, London's O2 arena entices hipsters to get out of their flats, as the Brits say, and take that trip. As The Chemical Brothers' "EML Ritual" thumps incessantly in the background, our heroes follow not...
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Scottish Soda Irn-Bru (Sort of) Apologizes for Ads Calling Women ‘Can’ts’
Scotland's iconic and notoriously cheeky Irn-Bru soda brand is back with a new ad campaign, and the response is probably exactly what the marketer was hoping for. Two new ads created for the Scottish market by agency Leith feature men urging women "Don't be a can't," with the not-so-subtle wordplay making the copy sound like...
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Condé Nast Is Launching a Digital Brand Network in the Hopes of Attracting a Diversity of Advertisers
Cond? Nast wants advertisers to be aware of its impressive, diverse portfolio of digital and social brands that cater to the coveted millennial and Gen Z audiences. These brands include The Hive, AD Clever, Basically, Healthyish, GQ Style and Teen Vogue. The company is hoping one way to woo advertisers to these properties is to...
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Financial Services and Net Neutrality Are Red-Hot Topics on LinkedIn
The fourth edition of the LinkedIn Content Insights Quarterly uses LinkedIn data to examine what kinds of content members are engaging with on the platform, including the kinds of articles a particular audience--in this edition, financial services professionals--is interacting with. This information is invaluable for content marketers looking to engage LinkedIn members on the platform....
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Is the ‘Voice Agency of Record’ Trend Legitimate, or Just PR Spin?
"[I]n the next two years, an amazing thing is going to happen: Your brand will speak its first words," said Will Wiseman, chief strategy officer at Omnicom's PHD Worldwide. Wiseman means this quite literally as brands of all sizes race to incorporate increasingly popular smart speaker technologies into their marketing plans. The most obvious manifestation...
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ABC Sells Out Its Oscars Inventory, With Some 30-Second Spots Going for More Than $2.8 Million
Academy Awards voting continues until next Tuesday, but ABC's ad sales team has already completed its Oscars business. ABC said it has sold out of this year's inventory a week and a half ahead of the March 4 telecast, which the network said is the fastest Oscars sellout in its history. This year's 30-second spots...
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Twitter Tightened Up the Requirements for Its Amplify Publisher Program
Twitter made a move to protect brands from having their advertisements appear alongside objectionable content by tweaking the requirements for participation in its Amplify program for publishers. Vice president of emerging content products Mike Park announced in a blog post that in order to qualify as a premium publisher in the Amplify program and be...
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Panda Express Selects Wolfgang as Agency of Record
Panda Express has selected Venice Beach, California-based creative agency and consultancy Wolfgang as its new agency of record, following a review launched in November. "For us this partnership means the world," Wolfgang president Seema Miller said. "It's just such a fantastic brand and so unique in the marketplace. It's family owned, they truly care about...
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Just How Pervasive Is Technology in Our Lives?
Accenture released its Accenture Technology Vision 2018 report this month, the firm's annual forecast of the technology trends unfolding over the next three years. In an age where there is little daylight between the office and the living room, where we are always connected to a device, easily accessible through email and Facebook, Twitter and...
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Facebook Is Offering More Clarity on Some of Its Ad Metrics
Facebook announced Wednesday that it will begin labeling some metrics in its Ads Manager as estimated or in development, as well as removing about 20 metrics that are "unhelpful." The social network explained in a blog post that the estimated and in development labels will appear in tool tips within Ads Manager's reporting table, as...
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The Facebook Journalism Project Teamed Up With the Society of Professional Journalists
The Facebook Journalism Project and the Society of Professional Journalists are joining forces. The two parties will launch the SPJ Training Program for journalists, and Jennifer Jenkins, who works on journalism partnerships for the social network, said the new initiative "will serve as an extension of FJP's ongoing efforts to support quality journalism and provide...
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A Major Bank and 3 Car Rental Companies Cut Ties With the NRA
In the aftermath of last week's mass shooting at Marjory Stoneman Douglas High School in Parkland, Fla., dozens of groups and organizations have stood up against the National Rifle Association, calling on Congress to enact stricter gun control laws in the United States. Now, major companies are cutting ties with the association, including the First...
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Businesses Can Now Respond to Twitter DMs 5 Times Within 24 Hours
Twitter announced a new feature aimed at ensuring that businesses can respond to direct messages during periods of high volume. Developer advocate Jon Cipriano introduced adaptive rate limits in a blog post, saying that the feature allows accounts to send up to five DMs via the Twitter application-programming interface over a 24-hour period in response...
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