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Q&A: SAP’s Digital Marketing Chief on Why Some Marketers Were Unprepared for GDPR

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Despite the weeks of hype leading up to last week's deadline to comply with the European Union's General Data Protection Regulation, a recent report from SAP found that a fair number of marketers still either neglected to prepare for the law or couldn't decide whether the rules applied to them. Of the 165 marketers surveyed...

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