Facebook Introduced 2 User Privacy Protection Tools for Developers of Apps,...
Facebook Friday introduced two new tools aimed at helping developers respond to the privacy concerns of their applications' users and comply with the European Union's General Data Protection...
View ArticleCorona Introduces First Bottle Redesign for Summer 2018
Nothing is more indicative of summer than an Instagram picture of someone's knees against an endless, turquoise ocean. Of course the picture isn't complete without a bottle of beer and it definitely...
View Article5 Mistakes Small Businesses Make That Cripple Their Social Media Advertising ROI
Facebook's earnings report for the first quarter of 2018 surpassed all expectations. The social giant reported $4.99 billion in quarterly profits and $11.97 billion in quarterly revenue. While Facebook...
View ArticleMarketers Need to Use Behavioral Data Responsibly to Really Connect With...
I feel for marketers, not only because they are my clients and lifeblood, but because they are under siege in more ways than ever in the history of business. For one, consumer control over content and...
View ArticleThe Cult of Peloton: Reinventing the Fitness Industry, and Becoming a...
Until a month ago, I had never taken a spin class. While friends and colleagues made regular pilgrimages to boutique fitness studios like SoulCycle or Flywheel, the allure of sweating buckets and...
View ArticleWhy a TV Show Sponsored a Wikipedia Edit-a-Thon
Female entrepreneurship. Second-wave feminism. Women who broke the glass ceiling in industries far and wide. Odds are the Wikipedia entries for these topics were written and edited by men. In fact,...
View ArticleInfographic: TV Is Steadily Sinking as OTT Skyrockets
There's been plenty of hype surrounding the shift from traditional TV to over-the-top media services like Netflix and Hulu. However, new research cuts through the noise and shifts the focus to numbers,...
View ArticleHow Influencer Marketing Is Fueled by an Age-Old Social Theory
One of the biggest misconceptions about influencer marketing is that it's all about product placement. Most people think they should pick an influencer solely based on their stream of beautiful curated...
View ArticleTo Show Its Focus on Openness, This Company’s Annual Report Was Designed to...
Most companies love to talk about openness, though in practice they'd rather say as little as possible outside the confines of their own executive meetings. Croatian conglomerate Adris, which until...
View ArticleNational Amusements Fires Back at CBS, Suing Les Moonves and Most of Its...
National Amusements Inc. (NAI) has fired the next shot in a battle over control of CBS Corp. NAI filed suit in Delaware Chancery court today accusing CBS Corp. CEO and chairman Leslie Moonves and most...
View ArticleWhy Blockchain Could Be the Solution to Many of the Problems Brands Are Facing
It might seem like the promises of blockchain have arrived out of nowhere and not without a crypto wallet full of doubt. Even so, executives are ready to take the technology--which creates an...
View ArticleQ&A: SAP’s Digital Marketing Chief on Why Some Marketers Were Unprepared for...
Despite the weeks of hype leading up to last week's deadline to comply with the European Union's General Data Protection Regulation, a recent report from SAP found that a fair number of marketers still...
View ArticleQ&A: What This CEO of a Cannabis Retail Platform Wants Marketers to Know...
It's not easy going green. Ben Curren, co-founder and CEO of Green Bits, a cannabis retail platform, knows this all too well. His company, Green Bits, helps cannabis brands with a point-of-sale system...
View ArticleCheech Reveals Rigorous Testing Methods for His New Pot Brand
Being a successful brand requires extensive research and development. Richard Anthony Marin knows it--even if his approach to R&D is, well, a bit informal. "We get a bunch of strains, then we go...
View ArticlePolls Can Now Be Included in Facebook Messenger Stories
The poll stickers Facebook added to Instagram last October have proven to be popular enough for the feature to be extended to Messenger Stories. The social network announced Tuesday that users of the...
View ArticleHP Demonstrates How Diversity Is Good for Business With Cannes Initiative
Over the past year and half, HP has been open about its commitment to diversifying its own workforce, as well as the workforces of agency and production house partners. Now, HP is sharing firsthand...
View ArticleRoseanne’s Stunning Cancellation Will Deal a Blow to ABC’s Upfront Efforts
It was a good day when Roseanne Barr woke up on Tuesday morning. The writers room for the next season of her hit revival was starting up, and episodes of Roseanne--both the current and original...
View Article‘Know Your Girls’ Campaign Spotlights Breast Cancer’s Tragic Toll on Black Women
Black women in the U.S. are 40 percent more likely to die from breast cancer than white women. In some cities, that percentage increases to 74 percent. To address this disparity, breast cancer...
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