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Cheech Reveals Rigorous Testing Methods for His New Pot Brand

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Being a successful brand requires extensive research and development. Richard Anthony Marin knows it--even if his approach to R&D is, well, a bit informal. "We get a bunch of strains, then we go out on my patio and look at the ocean--and then light it up!" he says. "It's a very hands-on policy." Were it...

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