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Snapchat Introduces Shoppable Snap Ads, Amping Up Its Ecommerce Offerings

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Snapchat continues ramping up its commerce platform as the Los Angeles company tries to keep up with Facebook. After introducing "Shoppable AR" lenses in April, Snapchat is now testing Shoppable Snap and Story ads that can run both on the "Discover" page of the app and between stories. Additionally, Snapchat is letting any advertiser use...

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