Publishers Are Seeing Traffic From More Than Just Facebook and Google
For publishers, the past two years were a lesson in chasing traffic and finding the true value of an audience. Some have shut down and others have undergone layoffs. The ever-growing threat of a simple...
View ArticleWhat to Pack for Cannes, According to a Seasoned Cannes Attendee
If you'll be strolling the Croisette next week, there are a few necessities you'll want to pack, starting with sensible shoes and high SPF sunscreen. But it doesn't end there. Adweek Cannes veteran and...
View ArticleWPP Co-COO Mark Read Responds to Allegations Against Martin Sorrell in...
In a memo sent out to all WPP employees around the world this morning, holding company co-COO and Wunderman chief executive Mark Read struck a tone of mutual respect and reassurance following reports...
View ArticleThese Are the Pros and Cons of Going to Advertising School
If Ben Brown and Jackie Moran hadn't enrolled at Miami Ad School in New York, they may never have met, started to collaborate or hatched a plan to land internships at Droga5. But they did, and their...
View ArticleSnapchat Introduces Shoppable Snap Ads, Amping Up Its Ecommerce Offerings
Snapchat continues ramping up its commerce platform as the Los Angeles company tries to keep up with Facebook. After introducing "Shoppable AR" lenses in April, Snapchat is now testing Shoppable Snap...
View ArticleYouTube Revealed Its Top 10 Ads Ahead of Cannes Lions 2018
Ahead of this year's Cannes Lions International Festival of Creativity, YouTube revealed its Cannes YouTube Ads Leaderboard, ranking the top 10 global video ads on its platform from April 2017 through...
View ArticleDo Links Still Matter for SEO?
Here's a shocker for you: the SEO landscape is changing. Just when you think you've mastered the basics, the ground shifts beneath your feet. Marketers are used to the goal posts constantly moving when...
View ArticleWhy YouTube Needs to Formulate a Clear Identity for Its Originals
For the longest time YouTube has called itself a video platform that gives users access to the world's largest content library. That started changing a couple years ago when they first began...
View Article3 Ways Marketers Can Personalize Communications Without Being Creepy
When the news broke that data firm Cambridge Analytica surreptitiously harvested and maliciously employed the Facebook data of millions of users, we all began asking ourselves how this was even...
View Article20 Ad Campaigns That Will Win at Cannes
Tens of thousands of marketing campaigns are submitted each year to the Cannes Lions International Festival of Creativity. Only 10 percent will make it to the shortlist, per festival organizers, and a...
View ArticleCannabis Makes Family TV Time More Fun, Say Pot-Smoking Parents
In unsurprising news, it appears parents occasionally enjoy their children's company more while stoned, based on a survey just released by NYC-based media and brand consultancy Miner and Co. Studio....
View Article3 Ways Advertisers Can Use Mobile to Reach Consumers During the World Cup
In the 21st century, consumers are increasingly transitioning toward mobile for streaming sports. In fact, a recent Google survey found that 30 percent of sports fans say they now stream live sports on...
View ArticleSnapchat Snapcodes Become Snackcodes in Ride-Sharing Cars With Cargo Boxes
In-car commerce platform Cargo is bringing its boxes full of snacks and other retail products to cars in Los Angeles, with help from messaging application Snapchat and snack delivery service...
View ArticleWPP Weathers Investor Revolt Over Martin Sorrell’s ‘Obscene’ $26 Million Exit...
WPP chairman Roberto Quarta had a message for the holding company's shareholders at its annual group meeting this morning in London: We understand that you're upset, but there's nothing we can do. The...
View ArticleAmerican Express Is Giving Emerging Artists Billboard Space to Help Launch...
If you live in New York, Los Angeles or London, you might soon notice a series of beautiful, hand-painted billboards pop up in your neighborhood. From a distance they might seem simply like colorful...
View ArticleThis Brewer Will Print World Cup Tweets Onto Beer Foam to Keep Fans Off Their...
The FIFA World Cup brings together soccer fans from around the world, most of whom gather around TV screens for a shared viewing experience. But it's also the single most tweeted event in the world. So...
View ArticleFacebook IQ Examined What New and Expecting Parents Expect of Brands
Facebook IQ released the second part of its study on how parents use the social network, this time focusing on what they expect from brands. The social network's research arm commissioned an Ignite 360...
View Article3 Benefits Resulting From Ad-Tech Tax Cuts
Brands have been sounding a steady drumbeat for more transparency in digital advertising for a while. Now that the programmatic ecosystem is starting to shine the light on itself, the sights revealed...
View ArticleThese Standout U.S. Campaigns Are Up for One of Cannes’ Most Coveted Lions
The Cannes Lions Titanium award is among the more coveted for work that delightfully blurs the category lines. This year's shortlist shows a wide range of breakthrough work that retains the spirit of...
View ArticleFacebook Is Taking Steps to Bring More Transparency to Its Custom Audiences
Facebook Wednesday announced updates to its custom audiences ad-targeting options, as well as the "Why Am I Seeing This" drop-down menu that users can access when they view ads. The social network said...
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