Quantcast
Channel: Adweek Feed
Viewing all articles
Browse latest Browse all 5066

HBO’s Celebration of Female Talent in New #BecauseofHer Campaign Has Already Drawn 2.5 Million Views

$
0
0
HBO has cleverly retooled scenes from shows like Ballers and Insecure to surprise the viewer, shifting focus from the talent featured to reveal the female talent working for the network behind the scenes. The point isn't just to trick the viewer but to showcase the women working behind the camera with a new campaign, "Because...

Viewing all articles
Browse latest Browse all 5066

Trending Articles