Joann Urges Its Customers to Join It in Taking a Stand Against Trump’s Tariffs
On Tuesday, Joann customers received an email--not to share new offerings on the craft and fabric store's website or to alert them to an end-of-summer sale. It was a call to action regarding President...
View ArticleCondé Nast Superstar Phillip Picardi Leaving For Out Magazine
Phillip Picardi, the 27-year-old Teen Vogue superstar who quickly rose through the ranks to become chief content officer, is leaving Cond? Nast. Picardi first publicly revealed his plans to The Wall...
View ArticleMeeting a New Mobility Paradigm Head-On
We humans have never been stationary beings. Our history is colored by the slow creep of humanity into every dark corner of the globe, and by this innate need to move and to know all that comes into...
View Article6 Ways CMOs Can Harness Second-Party Data in a Marketing Strategy
Data is an influential and valuable asset for marketers, but responsible and ethical data stewardship is imperative for its success. GDPR has cast data practices even further into the spotlight, and...
View Article5 Ways Travel Apps Can Channel User Growth Beyond Summer
The travel industry is big business. Last year, desktop and laptop travel sales reached $113.77 billion; however, the new frontier in this market is really in mobile apps. In 2017, U.S. mobile travel...
View ArticleTwitter: Here’s How to Turn Off Sound Effects in the App
Did you know you can turn off the sound effects in the Twitter mobile application? Our guide will show you how this is done. Note: These screenshots were captured in the Twitter app on iOS. Step 1: Tap...
View ArticleLil Yachty and Donny Osmond Have a Surprisingly Charming Bromance for Chef...
What do you get when you mix nostalgia for canned ravioli with a classic marketer's burning desire to stay relevant in contemporary culture? Apparently, an original trap-inspired music video featuring...
View ArticleGen Z’s Passion for Sustainable Products Is Fueling the Shift Toward Streetwear
As Gen Z defines the types of products that resonate with them, brands like Allbirds and S'well have stood out for their sustainable sneakers and water bottles. Those products partially derive their...
View ArticleHow Should Businesses Cope With Social Media Churn?
One of the biggest challenges facing businesses on social media today is growing their audiences. According to a report by The Manifest, building their follower and influencer bases is one of the top...
View ArticleDDB Interns Are Changing Up San Francisco Street Names by Adding Two Letters
Modern San Francisco may be known as a hub of progressive thought (the city has, since 1975, had a Commission on the Status of Women solely dedicated to advocating for gender balance), but that doesn't...
View ArticleHouse Hunters Are an Odd Breed, But New Realtor Spots Promise Not to Judge
If there's one thing Netflix's Santa Clarita Diet has taught us, it's that Realtors (not to be confused with real-a-tors) can roll with just about any situation. While for most that probably doesn't...
View ArticleOMG, Can P&G Literally Trademark LOL? WTF!
TIL that P&G, the biggest name in CPG, filed a request with the United States Patent and Trademark Office to register LOL as a protected TM. OK, that was confusing AF ... so let's step back a...
View Article3 Ways Facebook’s Updated Pixel Helps Your Business Grow
Facebook's recent announcement of its advancement in pixel improvements is making waves in the sphere of online advertising. While the social network already boasts unparalleled trackability within a...
View ArticleHow the Cooper Hewitt Museum and R/GA Are Showing the Evolution of Technology...
On a weekday afternoon this spring, Bob Greenberg stopped in front of a bright red Ducati that he'd recently bought. It was a four-cylinder, with a top speed of 200 mph. Made of titanium and carbon...
View ArticleThe Smithsonian Is Bringing Its Burning Man Exhibit to Snapchat With An...
At the end of every summer, people from around the world create a temporary city in the Nevada desert--to make things, to burn things, to dress with elaborate costumes and to live for a week with a...
View ArticleThis Wonderfully Shot Ad Celebrates the Power of Imagination (and Crazy-Fast...
Whether you spent your youth playing video games in the '80s, '90s or even more recently, one thing that's consistent is that you never remember what, by modern standards, were chunky pixels and muddy...
View ArticleThe NFL Taps Activision Blizzard’s Tim Ellis to Be Its New CMO
The NFL is adding to its team, announcing Tim Ellis as its new CMO. Ellis, who most recently served as the chief marketing executive for Activision Blizzard Inc. (the video game holding company behind...
View ArticleHow to Stand Out and Retain New Consumers in the Back-to-School Shopping Chaos
Over the last 20 years, one of the constants that I observed in my work with major retailers to establish customer loyalty is a consistent five- to seven-point decline in customer satisfaction...
View ArticleHBO’s Celebration of Female Talent in New #BecauseofHer Campaign Has Already...
HBO has cleverly retooled scenes from shows like Ballers and Insecure to surprise the viewer, shifting focus from the talent featured to reveal the female talent working for the network behind the...
View ArticleThe Content Revolution Is Here, and It’s Time for Brands to Embrace It
We live in a golden age of content creation. The mass creative class is generating more quality, authentic content than we know what to do with. Now with Instagram having recently launched its own...
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