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Dear Martin Sorrell, Your ‘No Creative’ Model Shouldn’t Happen. And It Won’t.

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Like an old man telling kids to stay off his lawn, Martin Sorrell announced this week that his new company, S4 Capital, will not include creative advertising people. So, if your ball goes into this guy's yard, don't count on him giving it back. Looking more closely at S4, however, one wonders why they would...

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