With YouTube’s Burnout Mentality, Creators Need to Focus on Videos That Matter
57.16 percent of employees at tech companies feel burnt out by their jobs. And unfortunately for YouTube, creator burnout is becoming a bigger phenomenon than ever before. The platform's algorithm...
View ArticleInstagram Introduces a Shopping Tab to Its Explore Page, Presenting New...
It's no stand-alone shopping app, but the Explore page on Instagram is getting a dedicated channel to shopping. The Explore page, which groups different types of content together (like an animal or...
View ArticleFacebook Is Matching Up to $1M in Hurricane Florence Relief Donations to the...
Facebook announced that it will match up to $1 million in donations to the American Red Cross in support of relief efforts for victims of Hurricane Florence. The social network activated its Safety...
View ArticleTripAdvisor Is Turning Itself Into a Social Platform for Travel Lovers
These days, there's a social media app for everything. So of course TripAdvisor is making one for travel. On Monday, the company unveiled its plans for a redesigned website and mobile app that puts...
View ArticleAs Students Pose for Yearbook Photos, This Anti-Bullying PSA Has a Surprise...
In most bullying PSAs, the negative cause and effect is usually the focus. While these critical messages are educational and important, it isn't often that the public sees advertising that illustrates...
View ArticleFacebook Is Expanding Availability of Its Security Tools for the Upcoming...
Facebook is taking steps to better protect candidates for federal and statewide offices, along with their staff members and representatives from federal and state political party committees. Head of...
View ArticleIt Took a Year, But Facebook Watch Finally Has a Show Worth Watching
Facebook Watch launched a year ago with a lot of content, but in the Peak TV era, none of it has really managed to break through, even on a platform with such a massive reach. However, the outlet...
View ArticleDear Martin Sorrell, Your ‘No Creative’ Model Shouldn’t Happen. And It Won’t.
Like an old man telling kids to stay off his lawn, Martin Sorrell announced this week that his new company, S4 Capital, will not include creative advertising people. So, if your ball goes into this...
View ArticleFacebook Is Helping SMBs and Ecommerce Brands Set Up Shop in The Market @ Macy’s
Facebook teamed up with department store chain Macy's on a holiday gift for select small and midsized businesses and ecommerce brands--the ability to display their wares in The Market @ Macy's for the...
View Article2 Creatives Send Soap Gift Boxes to NRA-Backed Senators With Ominous ‘Blood...
It's no secret that the National Rifle Association has a cozy relationship with many members of Congress, which many contend acts as a roadblock to meaningful gun reform legislation. And such...
View ArticleInstead of Leaving an Empty Chair, Google Should Have Talked to Congress...
When Google failed to send a top executive to a congressional hearing earlier this month, more than a few lawmakers from both parties were frustrated that CEO Sundar Pichai didn't answer questions...
View Article5 Ways to Get More Bang for Your Social Media Buck
In today's marketing landscape, social media seems like a no-brainer choice for your advertising dollars. With seven out of 10 Americans having social media accounts and often spending more than two...
View ArticleDos Toros Created a Burrito-Themed Meme Account to Boost Its Own Following
People don't want to follow brands on Instagram--at least, that's what Leo Kremer, co-founder of Dos Toros, a fast-casual Mexican chain with locations in New York and Chicago, found to be true. Two...
View ArticleNielsen Social Content Ratings, Week of Sept. 10: America’s Got Talent … and...
America's Got Talent had a talent for drawing interactions on Facebook, Twitter and Instagram during the week of Sept. 10, according to the Nielsen Social Content Ratings. The NBC reality-competition...
View ArticleThese Are the Networks Available on DirecTV Now, Sling, Hulu, YouTube TV and...
When cable was first introduced in the late 1940s there weren't many options for audiences to choose from. But as networks grew, so did the channels available. Nowadays, it seems like there's something...
View ArticleFoods Made Up Half of Facebook IQ’s Topics to Watch for August
The power of positive thinking spread to Facebook users in August, as affirmations was one of Facebook IQ's Topics to Watch for the month. Affirmations and associated topics new thought, personal life,...
View ArticleBroadcasts’ Breakout Freshman Hits Attempt to Grow Audiences and Avoid...
There's only one thing harder than creating a new broadcast TV hit: building on those ratings in the series' sophomore season. Time and again during the past few years, a freshman phenom has broken...
View ArticlePinterest: Here’s How to Use the ‘More Ideas’ Tab
Did you know that Pinterest allows you to find Pins that are similar to those you've already saved by using a "More Ideas" tab? This tab can be found on each of your boards and individual board...
View ArticleInstacart Thinks It Can Democratize Online Grocery. Here’s How
As it seeks to become the de facto grocery-delivery service in the U.S., Instacart announced a partnership with discount supermarket chain Aldi to bring online delivery to 1,300 of Aldi's 1,800 U.S....
View Article22 New Broadcast Shows Are Debuting This Fall. Here Are the 6 You Should...
The 2018-19 TV season begins Monday, which means that over the next month or so, 22 new broadcast series, including revivals of Murphy Brown and Last Man Standing, will join the 319-plus scripted shows...
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