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Facebook Continued to Be the Top Media Source for App Marketers in the First Half of 2018

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AppsFlyer, a mobile analytics company, released the seventh edition of its Performance Index, which ranks the top media sources in mobile advertising. The report looked at 14.5 billion application installations and 25 billion app openings across 8,200 apps from January through June 2018, and it found that Facebook continues to be the No. 1 media...

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