Salesforce’s Latest Product Aims to Create a Complete Customer Profile for...
Dreamforce, Salesforce's annual conference, is starting off with a new product aimed at helping companies create stronger customer profiles. Salesforce Customer 360 brings in data points from a variety...
View ArticleTake a Peek Inside Denny’s New Mammoth Rolling Restaurant
Today's CMO has many missions--creating clever ad campaigns, promotional tie-ins, strategic partnerships, a vigorous social-media presence and so on. In that respect, Denny's CMO John Dillon is no...
View ArticleAdobe and Salesforce Up Their Mar-Tech Arms Race With Their Recent Product...
A week after it confirmed its $4.75 billion Marketo purchase, Adobe is ratcheting up competition in the mar-tech sector even further with the launch of Data Explorer, a set of features it claims will...
View ArticleRyan Reynolds Launches Gin Partnership With Richard Branson, Who Immediately...
The key to any thriving relationship, whether it be personal or professional, is solid communication. After all, it's what keeps you and your partners on one, unified accord, which is typically ideal....
View ArticleFacebook Continued to Be the Top Media Source for App Marketers in the First...
AppsFlyer, a mobile analytics company, released the seventh edition of its Performance Index, which ranks the top media sources in mobile advertising. The report looked at 14.5 billion application...
View ArticleHow Streaming Services Like Showtime and Hulu Combat Subscriber Churn
If there's one truth we collectively realized by watching the Emmys this year, it's that streaming networks are dominating the entertainment industry and pretty much mopping the floor with traditional...
View ArticleAfter Avoiding the Sophomore Slump, This Is Us Is NBC’s Best Hope to Maintain...
This Is Us kicked off its second season last year with a bit of a stumble, courtesy of NBC: the network announced at its 2017 upfront that the show would move to Thursdays, only to backtrack two weeks...
View ArticleNetflix Is Releasing Season 2 of Making a Murderer Next Month
Almost three years after Making a Murderer became one of Netflix's most celebrated documentary series, the streaming service is preparing to release a follow-up season. Making a Murderer Part 2, a...
View ArticleGot Drugs? You Can Trade Them for Designer Clothes at This Brand’s Pop-Up Shop
It took some time for me to experience the oft-discussed "runner's high," but when I did, there was no turning back. High-intensity exercise releases serotonin, endorphins and dopamine to the brain,...
View ArticleHow the New Era of Marketing Is Shepherded In as Digital and OOH Collide
If you've read Stephen Hawking's A Brief History of Time, the "singularity" describes a theoretical moment in the collapse of a giant star, somewhere between the event horizon and spaghettification...
View ArticleABC’s ‘A Million Little Things’ Campaign Includes a Suicide PSA and Nods to...
One of fall's most-anticipated new series--especially for ad buyers--premieres tonight as ABC debuts A Million Little Things. And the network's marketing campaign for the show is both leaning into the...
View ArticleFacebook Is Helping Underrepresented and Female Students Learn Computer Science
Facebook teamed up with Sphero Edu to develop CodeFWD, a free online education program targeted toward underrepresented and female students from fourth to eighth grades who are interested in studying...
View ArticleLinkedIn Further Integrates With ‘Corporate Sibling’ Microsoft Office 365
LinkedIn announced two new additions to its integration with Microsoft Office 365, building upon last September's integration of LinkedIn profile cards and Microsoft Office 365 profile cards. Director...
View ArticleWPP Officially Merges VML and Y&R, Creating a New ‘Brand Experience Agency’
WPP confirmed the news today, first reported by The Wall Street Journal on Sunday and backed up by sources close to the matter, that it will merge creative agency Y&R and digital network VML to...
View Article1,600 Men Signed an Ad in Today’s NYT Supporting Dr. Blasey Ford and Honoring...
On Nov. 17, 1991, a full-page ad in The New York Times featured the names of 1,600 black women who were passionately opposed to Supreme Court nominee Clarence Thomas and expressed their support of...
View ArticleThe NYC Marathon Showcases Powerful Stories to Excite Runners and Spectators...
Running a marathon, for many, can be an incredibly hard but rewarding experience. It can also provide some serious inspiration for those running the race, but also for those watching at home or in the...
View ArticleUnmetric: The Cleveland Browns Turned Social Networks Into the Dog Pound in...
The Cleveland Browns' first victory since Christmas Eve 2016 led to a sweep of the highest growth on Facebook, Twitter and Instagram during the first three weeks of the National Football League season,...
View ArticleFox Will Sell Its Stake in Sky to Comcast in a $15 Billion Deal
Four days after losing an auction with Comcast for control of Sky, 21st Century Fox has decided to sell Comcast its 39 percent stake in the European media giant in a deal valued at more than $15...
View ArticleHow to Build Consumer Trust in the Fourth Industrial Revolution
The Fourth Industrial Revolution is here. As explained by the World Economic Forum (WEF), it's a time defined by technological breakthroughs such as artificial intelligence, the Internet of Things...
View ArticleLinkedIn Rolled Out Self-Service Data Tool Talent Insights
Better late than never: LinkedIn announced last October that it would roll out Talent Insights, a self-service tool to give recruiters access to rich data on talent pools and companies, in the summer...
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