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WPP Officially Merges VML and Y&R, Creating a New ‘Brand Experience Agency’

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WPP confirmed the news today, first reported by The Wall Street Journal on Sunday and backed up by sources close to the matter, that it will merge creative agency Y&R and digital network VML to create a new entity called VMLY&R. This marks new CEO Mark Read's first significant move as head of the world's...

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