As More Consumers Than Ever Make Belief-Driven Purchases, It’s Worth It for Brands to Take a Stand

Taking a stand isn't just about doing what's right; it's increasingly become what's best for business, too. A new report from Edelman released today called "Beyond No Brand's Land" looks at what drives brand attention and loyalty. The report found that consumers' purchases are becoming more and more "belief-driven," particularly over the past year. According...