How ‘Swarming’ Can Boost Writers’ Creativity and Prevent Burn Out
When it comes to workflow, most creative agencies function in a simple linear structure. Large-scale writing projects are divvied up between team members. A single employee is in charge of a single...
View ArticleNearly 50 Million Facebook Accounts Affected by Massive Security Breach
A security breach at Facebook has affected nearly 50 million of the social media platform's users, Facebook said Friday. Facebook discovered the breach on Tuesday, informed law enforcement on Thursday...
View ArticleFacebook Messenger Bots Will Soon Have Multiple Personas
Facebook Messenger bots will soon begin expressing themselves through multiple personalities, but it's not schizophrenia--just one of the updates to Messenger Platform that were announced Friday....
View ArticleApple’s Latest Ad Is Larger Than Life—Just Like the New iPhone
Life is colorful and--based on photo sharing online--big. Big moments, big vacations, big colors. Life is just big. That's the premise of a new ad for Apple that's launching today, touting the brand's...
View ArticleHow Shifting Media Buy Away From Google and Facebook Can Lead to More...
Mobile variety is in short supply for marketers. With the duopoly maintaining near-total dominance, alternative ad-tech players struggle to break through. This means media buying is often limited to...
View ArticleGoogle Adds Custom Performance Metrics, Opening Themselves Up to More Scrutiny
Almost 40 cents in every dollar spent on digital advertising is pocketed by Google, therefore accurate reporting tools for such a platform are crucial for marketers to ensure their campaign spend is...
View ArticleThursday Night Football Is the Only Thing That Matters in High-Octane...
Just over one year ago, Wieden + Kennedy painted college football fandom as a war of rival tribes in its debut campaign for Fox Sports. The exhaustive work ultimately encompassed 17 spots, including an...
View ArticleESPN Promotes 15-Year Veteran Laura Gentile to Lead Marketing Team
ESPN announced today that it has promoted Laura Gentile to lead its promotional efforts as svp, marketing. The new role comes after 15 years with the organization for Gentile, who joined ESPN in 2003...
View ArticleHershey Adds Droga5 to Its Creative Roster Without a Review
Hershey has moved creative responsibility for several of its most prominent candy brands to Droga5. "Droga5 has joined Hershey's roster of creative agencies," a company spokesperson said. "Droga5 is...
View ArticleSNL’s 10 Best Ad Parodies, as Selected by Some of Advertising’s Top Creatives
Saturday marks the premiere of Saturday Night Live's 44th season. That's a lot of comedy over the years for what is a genuine American institution. Adam Driver, who starred in one of the funniest...
View ArticleThis Bank Paid Consumers for Their Long Waits on Hold and in Checkout Lines
As if long telephone wait times weren't infuriating enough, folks who call some corporate customer service departments in France actually have to pay for each minute they spend on hold. Ultimately, a...
View ArticleBurger King’s ‘Blank Whopper’ Sticks Non-Voters With Someone Else’s Awful...
In the United States, getting people to the polls is hard enough. In Brazil, even those who turn out to vote on Election Day often default to apathy, choosing to vote "blank/null" rather than pick a...
View ArticleAs More Consumers Than Ever Make Belief-Driven Purchases, It’s Worth It for...
Taking a stand isn't just about doing what's right; it's increasingly become what's best for business, too. A new report from Edelman released today called "Beyond No Brand's Land" looks at what drives...
View ArticleAway Founder Jen Rubio Explains Why It’s Easier Than Ever to Start an...
When Jen Rubio's luggage broke, she knew she had to come up with a solution. So she started her own business. Rubio, president and chief brand officer at Away, told Adweek managing editor Stephanie...
View ArticleFacebook’s Premieres Feature Is Now Available to All Publishers and Video...
The Premieres feature for Facebook Live videos that the social network began testing in April is now available to all pages globally, and more pages are getting access to video polls and Top Fans....
View ArticleAdvertisers Need to Buckle Down on These 3 Problem Areas or Risk Increased...
Mobile ad fraud rates are skyrocketing, and that's not terribly surprising. After all, scammers follow the money, and the money is going to mobile. Of course the shady underbelly of the digital world...
View ArticleKargo’s Harry Kargman Says Publishers Need to Produce Quality Content to Set...
With the backdrop of Palm Springs, Adweek recently caught up with brand, marketing and media leaders at Brandweek to chat about why we can expect to see those industries evolve and change over the next...
View ArticleThis Stark PSA Shows How Childhood Stress Can Linger as an Adult
Stress and adversity do not exclusively impact adults. In fact, what is known is that adverse childhood experiences are increasingly common amongst younger generations and can have a severe effect on...
View ArticleThese Are the 10 Best Podcasts to Binge on a Road Trip
When you're cruising down the highway with hours of driving ahead of you, it's the perfect opportunity to pop on a podcast. There are now seemingly endless options when it comes to the popular form of...
View ArticleWhatsApp: Here’s How to Change Your Profile Picture
Did you know that WhatsApp allows you to change your profile picture at any time? Our guide will show you how this is done. Note: These screenshots were captured in the WhatsApp application on iOS....
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