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Despite Recognizing the Importance of Personalization, Marketers Are Still Missing the Mark

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By the time the holiday shopping season arrives, you and I will have been exposed to, on average, well over one million brand messages in this calendar year alone. As a result of that onslaught, we've spent 2018 sending signals every time we clicked, tapped, physically visited or flat-out ignored these communications, which averages out...

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