McDonald’s Sweden Simulated Dyslexia on Its Ads and Menus to Raise Attention...
Dyslexia is one of the world's most common learning disabilities, affecting an estimated 20 percent of the population globally. But those who haven't experienced it likely don't appreciate what a...
View ArticleWill Vinton, Claymation Pioneer and Father of The California Raisins, Has...
It's rare enough for an ad campaign to break into pop culture in any lasting way, but even among that elite roster, The California Raisins are in a class of their own. In the 1980s, the animated band...
View ArticleComputer-Generated Influencer Calls Out Her Haters in New Music Video
Virtual influencers are apparently finding more talents than just attracting Instagram likes. Lil Miquela, a CGI persona purportedly created by an enigmatic startup called Brud, released a music video...
View ArticleThe Burden of Content, Part 2: Navigating the Social Terrain
Content: The word has become so ubiquitous that it has lost so much of its meaning. And yet, how can something as universally seen, consumed, shared and discussed as content be so poorly understood by...
View ArticleBrandweek Q&A: Anthony Hamilton on What Makes a Strong Personal Brand
Anthony Hamilton took the stage at the Date Shed in Indio, Calif., on Sept. 24 to perform for the crowd of marketers, advertisers and others gathered for Brandweek. A few hours before his show, he sat...
View ArticleStars Revisit the Names Bullies Called Them in New Campaign From Monica...
Last year, Monica Lewinsky and agency BBDO New York brought online bullying into the real world by staging racist and homophobic encounters in public and highlighting that such attacks happen daily...
View ArticleInstagram: Here’s How to Customize Your Nametag
Instagram recently introduced a Nametag feature, which gives each user a scannable code that other users can scan to go to their profile. Users can customize their Nametag in a variety of ways. Our...
View ArticleDespite Recognizing the Importance of Personalization, Marketers Are Still...
By the time the holiday shopping season arrives, you and I will have been exposed to, on average, well over one million brand messages in this calendar year alone. As a result of that onslaught, we've...
View ArticleNathan Lump Leaves Travel + Leisure as Editor in Chief
Nathan Lump announced to staff today that he's stepping down after four years as editor in chief of Travel + Leisure. "I really thought I accomplished what I came in to do," Lump said. "I like...
View ArticleWhy Brands Need to Market Experiential Campaigns Like Products
The success of the world's greatest companies comes back to the quality of their products. A world-class product is irreplaceable to the user and generates word-of-mouth marketing. Many of the world's...
View ArticleWill Location Data From Instagram Soon Make Its Way Over to Facebook?
Instagram appears to be testing a new privacy setting that would enable it to share its users' location histories with parent company Facebook. Developer and blogger Jane Manchun Wong shared the tweet...
View ArticleAppNexus Co-Founder Steps Down as CEO Following AT&T Acquisition
AppNexus co-founder Brian O'Kelley is stepping down from his role as CEO following its purchase by AT&T as the telco moves to integrate the ad-tech company into its recently rebranded media and...
View ArticleThis Natural Deodorant Brand Says Its Popular Competitors ‘Slowly Poison’ Women
Challenger brand Kopari has a message for women using mainstream deodorants: They're clogging your pores with aluminum and hindering the normal function of your underarm glands--oh and they "slowly...
View ArticleWhat Advertisers Want to Know About Programmatic
Programmatic advertising is arguably the most important trend in advertising that is a necessitating a root and branch reformation of every tier of the media industry. Research firm eMarketer asserts...
View ArticleFacebook’s Camera Effects Platform Is Now Spark AR
Facebook introduced its Camera Effects Platform at its F8 conference in April 2017 as a way to bring augmented reality to the cameras in people's phones, rather than to separate devices, such as...
View ArticleGSK Sends $1.5 Billion Media Account to Publicis
GlaxoSmithKline (GSK) concluded the mandated global media review it launched in May with the selection of custom Publicis Media team as its global media agency of record, according to sources with...
View ArticleZombies Are Running Amok in New York Ahead of The Walking Dead’s Sunday Return
On The Walking Dead's series premiere in 2010, zombies--or walkers, as they're known on the show--had overtaken the city of Atlanta. Now they are running amok in New York. Walkers will be roaming the...
View ArticleThe Facebook Pixel Will Add a First-Party Cookie Option
Facebook is following in the footsteps of Microsoft and Google by introducing a first-party cookie option for the Facebook Pixel that will enable advertisers globally to continue to access data from...
View ArticleSnap’s VP of Marketing Is Leaving the Company
Steve LaBella, Snap Inc.'s vp of marketing, will be leaving next month, the company has confirmed. During his brief tenure at Snap, LaBella, who joined in 2016, helped create and execute a number of...
View ArticleVideo: Before You Have to Navigate an External Brand Crisis, Look Internally...
Starbucks, Uber and Papa John's are just a few big brands who've had to navigate a recent brand crisis. Bozoma Saint John--former chief brand officer for Uber, and, since June, CMO of Endeavor--said...
View Article