What Media Companies Might Be Overlooking in Their Rush to Jump on the OTT Bandwagon

This year, the steady migration of media companies toward creating OTT offerings has turned into an outright stampede. With brands like Netflix, Amazon Prime and Hulu leading the way, the direct-to-consumer space is now stuffed with competitors like CBS All Access, HBO Now, Showtime, YouTube Premium, Sony Crackle and, most recently, ESPN+, Bleacher Report Live...