What Media Companies Might Be Overlooking in Their Rush to Jump on the OTT...
This year, the steady migration of media companies toward creating OTT offerings has turned into an outright stampede. With brands like Netflix, Amazon Prime and Hulu leading the way, the...
View ArticleChannel Your Confidence and Let Yourself Laugh
Working in advertising and marketing these days is a wee bit stressful. People are losing their jobs. Accounts are under review. Data scientists keep publishing reports. Agencies keep highlighting...
View Article3 Ways to Reframe Your Social Strategy and Grow Your Brand
The argument in support of allocating resources to social has evolved over time. 2008: We have to because it's free. 2011: We have to because content is king. 2014: We have to because--authenticity....
View ArticleWhatsApp: Here’s How to Send a Photo or Video in a Chat
Did you know that you can quickly send photos and videos to your contacts in WhatsApp chats? Our guide will show you how this works. Note: These screenshots were captured in the WhatsApp application on...
View ArticleNewFronts West Day 2: Rainn Wilson, Walmart Original Video and Snapchat’s...
Rainn Wilson proved he knows his marketing jargon, busting out a string of "machine learning," "bite-sized snackable content," "premium experiences" and "brand safety" clich?s during the second day of...
View ArticleFor International Day of the Girl, One Agency Created a Children’s Book...
Today is International Day of the Girl, an event officially endorsed by the United Nations as a way to spark conversations about how girls are perceived, valued and encouraged to achieve their...
View ArticleUnited Airlines Hands Global Media Duties to Dentsu in Another Tough Turn for...
United Airlines announced it's expanding its partnership with Dentsu Aegis Network, handing the holding company lead global media and social duties following a review launched this summer. Carat will...
View ArticleThis Powerful Film Shows the Moment Nike Signs a Runner With Cerebral Palsy...
For Nike, the goal was to break 2 hours in the marathon. For Justin Gallegos, a member of the running club at the University of Oregon, the goal was to break 2 hours in a half marathon. While both have...
View ArticleSnapchat’s Newest Research Sheds Light on Where and When Its Users Like to Shop
In a bid to appeal to advertisers, Snapchat is releasing a series of reports illuminating its users' shopping behaviors and preferences, both online and off. The reports, dubbed "Retail Footprints,"...
View ArticleWhy Sears Could Never Last, and What Other Brands Can Learn From the Iconic...
Sears CEO Eddie Lampert has been fighting to keep the brand alive since he stepped into the role in 2013, but things aren't looking good for the 125-year-old retailer. This week, news broke that Sears...
View ArticleM.Gemi Founder Cheryl Kaplan on Choosing the Right Influencers and the Value...
Like any brand worth its salt, M.Gemi wants people to love it so much they want to tell others about it. But how do you inspire customers to start sharing? At last month's Brandweek event in Palm...
View ArticleFacebook Just Removed More Pages and Accounts in the Run-Up to the U.S...
Another 559 pages and 251 accounts were removed from Facebook in a bid to thwart a coordinated effort to use the upcoming midterm elections in the U.S. as a way to make their content appear more...
View ArticlePepsiCo to End Its Relationship With WPP’s VMLY&R After More Than 8 Years
PepsiCo has moved to end its relationship with VMLY&R after eight and a half years, a client spokesperson confirmed today. The WPP-owned agency has counted Gatorade and Tropicana digital as two of...
View ArticleMembers of Facebook Groups Will Be Able to Chat With Up to 250 Fellow Members
Facebook is adding a touch of Messenger to its groups, enabling members of groups to chat with up to 250 fellow members, as well as to start audio or video calls with up to 50 members. The social...
View ArticleHP Honored 12 Stories of Empowerment for International Day of the Girl
With almost 900 stories submitted from 110 countries, a panel of judges chose 12 stories to highlight to celebrate International Day of the Girl. Working with Girl Rising--a nonprofit that works to...
View ArticleIt’s a Brand-New World When It Comes to Building Brands
Why would a company and brand like Nike make the potentially risky decision to feature Colin Kaepernick in its new ad campaign? And why would brands take a political stance in the face of almost...
View Article3 Questions to Ask If You’re Considering Buying an Amazon Ad
We're running out of superlatives to describe the omnipresence of Amazon as the world's largest online retailer is rapidly expanding its sphere of influence to the heart of Madison Avenue. The "other"...
View Article‘It’s a Tide Ad’ Once Again as Super Bowl Campaign Returns for Thursday Night...
Eight months after invading the Super Bowl, P&G brought back its memetastic hit campaign, "It's a Tide Ad," for Thursday night's matchup between the New York Giants and the Philadelphia Eagles....
View ArticleHow Mr. Rogers Taught Me Everything I Need to Know About Marketing
I've been working in advertising for over 20 years, almost exclusively in client services. Over the years I've read a ton, belonged to various networking groups, attended prestigious business seminars...
View ArticleDe-Stress Test: Sleep and Meditation App Calm Launches Its First TV Ads
Do clamorous kids marching around the house at 7 a.m. stress you out? How about back-to-back (to-back-to-back) work meetings, or traffic jams where you wind up staring at the same stupid bumper sticker...
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