Quantcast
Channel: Adweek Feed
Viewing all articles
Browse latest Browse all 5066

Facebook Hid Inflated Video Ad Metrics Error for Over a Year, Advertisers Allege

$
0
0
Facebook intentionally obfuscated the problem of overstated average watch times on paid video ads for more than a year, a group of digital marketers charged in court documents unsealed on Tuesday. In September 2016, The Wall Street Journal reported that Facebook had been miscalculating the average time users spent viewing paid video ads by 60...

Viewing all articles
Browse latest Browse all 5066

Trending Articles