George Clooney and Natalie Dormer Launch an Epic Quest to Find Some Nespresso
It wasn't too long ago that mega-celebrities were famously reluctant to do ads--other than a few embarrassing do-it-for-the-paycheck appearances they hoped would never leave Japan. But those days are...
View ArticleEx-Droga5 CCO Ted Royer Worked on DDB’s Volkswagen Pitch, Sources Say
DDB hired Ted Royer, the former chief creative officer at Droga5 who was fired from that agency in February, to assist this summer in the Omnicom network's pitch for the global Volkswagen account,...
View ArticleThese Outlandish Aliens Getting Ecommerce Deals Is the Spaciest of Oddities
The animated space creatures featured in Cdiscount's latest campaign are absolutely over the moon about the French ecommerce site. In the first spot below, we travel to Xylodon 228--"the planet where...
View ArticleThese Ad Exchanges Are Calling for a More Transparent Programmatic Marketplace
U.S. programmatic advertising spend is predicted to near $70 billion by 2020. But despite such growth projections, concerns remain among advertisers--and the key umbrella term encapsulating such doubt...
View ArticleThe Conners Debut Is On Par With Roseanne’s Finale, But Nowhere Near the...
ABC expected that a lot of curious viewers would watch last night's premiere of The Conners to see how the show had written off Roseanne Barr's character. The network was right: the Roseanne spinoff...
View ArticlePinterest Just Unveiled Several Updates to Its Self-Serve Ads Manager Tool
Pinterest announced a host of updates to its Ads Manager self-serve advertising tool--the first updates since its introduction in 2016. The company said the updates are aimed at enabling brands and...
View ArticleLands’ End Is Touring the Country With Airstreams Modeled After Iconic Duffle...
Lands' End may be a recognizable brand name, but it's not necessarily top of mind these days. That's why the company is looking to regain consumer attention with an unorthodox approach: an airstream...
View ArticleGSK Awards Global Panadol Creative Business to Bespoke WPP Team
Two weeks after consolidating its worldwide media buying business with Publicis, pharma giant GlaxoSmithKline, or GSK, announced today that a cross-agency WPP team won global creative duties for its...
View ArticleUndefeated Los Angeles Rams Top NFL Teams in Social Growth for Weeks 4 Through 6
The Los Angeles Rams posted the highest growth on Facebook, Twitter and Instagram in weeks four through six of the 2018 National Football League season, according to data from social marketing firm...
View ArticleCan a Hamburger Give You Nightmares? Burger King Tested Its Horrifying New...
Burger King loves to experiment with weird burger buns--usually featuring an unnatural color. Today, the chain has unveiled a new burger, the Nightmare King, featuring a green bun just in time for...
View ArticleFacebook Hid Inflated Video Ad Metrics Error for Over a Year, Advertisers Allege
Facebook intentionally obfuscated the problem of overstated average watch times on paid video ads for more than a year, a group of digital marketers charged in court documents unsealed on Tuesday. In...
View ArticleVW Elegantly Celebrates the Joy Saudi Women Feel While Driving
Last June, the Kingdom of Saudi Arabia lifted the prohibition against female drivers--which had been in place since the 1950s. While it's not known how many Saudi women have received their driver's...
View ArticleHow Adobe Is Trying to Bring Augmented Reality Experiences Mainstream
Adobe wants to make augmented reality available to the masses. At its annual MAX event this week in Los Angeles, the company previewed a new tool that it hopes will help democratize the creation of AR...
View ArticleFacebook Will Reduce Distribution Of or Disapprove Low-Quality Ads
Facebook revealed Wednesday that it is expanding its efforts to reduce the visibility of low-quality ads on its platform. The social network said it is going after ads that violate its restrictions on...
View ArticleFacebook Instant Games Are Coming to Groups, Facebook Lite
Facebook is bringing its Instant Games platform to groups and its Facebook Lite slimmed-down Android application for older devices and areas with poor connectivity, and the social network also detailed...
View Article5 Major Themes from This Year’s Programmatic I/O Conference
What's on the minds of professionals in the programmatic space? If the conversations at Tuesday's Programmatic I/O conference in New York are any indication: in-housing, AI applications and the future...
View ArticleVerizon-Owned Budget Service Provider Debuts New Anti-Store Campaign
Visible, Verizon's more economically priced offshoot service, is about to live up to its name after months of flying under the radar. The company, a Verizon-owned no-contract provider that offers...
View ArticleTwitter Just Released Two Huge Datasets Related to Election Interference...
Twitter has released examples in the past of accounts and content used by the Internet Research Agency, the Russian government-linked organization that used social media posts to influence the 2016...
View ArticlePublicis Groupe Will Open a New Office in Cincinnati to Service P&G
The world's largest advertiser, Procter & Gamble, has made another major move in the ongoing consolidation of its advertising efforts by bringing its partners at Publicis Groupe to its hometown of...
View ArticleActivist Investor Wants Sweeping Changes at Campbell Soup, Made This Bananas...
Activist investor Third Point LLC is calling on Campbell Soup Co. to dump its entire board of directors. Rather than simply writing up its concerns or putting together a presentation on how the company...
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