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iHeartMedia and Wilmer Valderrama on Getting Marketers Out of Their Comfort Zone

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Actor Wilmer Valderrama knew when he joined NCIS seven years ago that some members of prestige Hollywood might question his decision. "If you're an actor and you do a procedural show, I mean, that's like, elephants go to die. Right?" Valderrama said on stage at the Adweek X event in Los Angeles this week. "That's...

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