How Sephora Highlighted AI’s Bias Through Campaign Against Female Violence
With a twist highlighting the impact artificial intelligence-produced content could contain, a campaign from beauty retailer Sephora also examines the ongoing treatment women may suffer across various...
View ArticleExclusive: Google Lets Advertisers Opt Out of Search Partner Network on All...
Google is now giving buyers more tools to avoid ads showing up next to unsavory content following the findings of an Adalytics report last week, Adweek has exclusively learned. The Adalytics report...
View ArticleBustle Publisher Revenue Drops 10% as CPG and Parenting Brands Falter
Media company Bustle Digital Group--home to a portfolio of lifestyle publishers including Nylon, Bustle and Fatherly--is on pace to generate between $136 million and $144 million in revenue this year,...
View ArticleThe 20 Best Ads of 2023
As 2023 draws to a close, Adweek's annual roundup of the best ads of the year is a celebration of something that may seem simple: creativity. But anyone who does creative work knows the struggle of it,...
View ArticleRecipe for Disaster: Impossible Foods CEO Says Plant-Based Meat Marketing’s...
If the CEO of Impossible Foods, Peter McGuinness, wrote a primer on marketing, a few of his first tenets might be: Never alienate the American heartland, and don't wag your finger at folks who love...
View ArticleMcDonald’s New Growth Plan Focuses on Digital and Creative Innovation
The world's largest quick-service restaurant brand, McDonald's, is updating its growth strategy. It has added various new targets, including to its loyalty base and growing its fleet of restaurants...
View ArticleDentsu Americas Names New Media, Strategy and Client Executives
After weathering numerous structural changes over the past two years, Dentsu is expanding its leadership team in the Americas. It's named Sean Reardon CEO of the media practice, a role that's gone...
View ArticleHow Chipotle and Gale Followed a Hunch to Marketing Success
In marketing, identifying the next big thing is often treated as an exercise in analyzing trends. That can be effective, sure. But have you ever noticed how, against all odds, someone, somewhere in our...
View ArticleiHeartMedia and Wilmer Valderrama on Getting Marketers Out of Their Comfort Zone
Actor Wilmer Valderrama knew when he joined NCIS seven years ago that some members of prestige Hollywood might question his decision. "If you're an actor and you do a procedural show, I mean, that's...
View ArticleBrands Shift Spend From X to Alternatives for Super Bowl 2024, Reassessing Deals
Historically, X (formerly Twitter) has grappled with subpar ad products. That, coupled with the lack of a closely aligned sales team, could find the platform missing out on one of its highest...
View ArticleAmazon Prime Video Prepares to Introduce Ads with IPG Mediabrands Collab
Early next year, Amazon will introduce advertising across the content within its Prime Video platform, becoming one of the last major players in streaming to do so. The initiative will be supported by...
View ArticleHow Disney Got Hundreds of Sponsors for Its Holiday and Sports Content
This year, hundreds of brands have decided to celebrate the holidays with Disney. Today, the company exclusively revealed to Adweek that around 100 additional advertisers have signed on for Halloween...
View ArticleMcDonald’s Cafe Spinoff CosMc’s Is a Smart Nostalgia Marketing Play
The McDonald's universe is expanding with CosMc's: a spinoff brand rooted in nostalgia that will serve pick-me-up snacks and coffee. Described by the fast-food chain's president and chief executive,...
View ArticleKevin Warren Departs as UPS Restructures Commercial and Marketing Functions
UPS marketing chief Kevin Warren is leaving the company after nearly six years, with a legacy of building a culture of diversity and inclusion while supporting a turnaround of the courier. Warren, who...
View ArticleBlippar Introduces Web-Based AR Ad Units
To help brands better reach consumers, augmented reality tech company Blippar launched its web-based AR ad units called AR Units. People can interact with these AR ad units without leaving a webpage or...
View ArticleHow One Campaign Changed Everything for Coca-Cola
Pop culture moments can sell a can or bottle of Coca-Cola as effectively as the product inside. Since February 2022, the Coca-Cola Creations platform has used a blend of musicians, designers and...
View ArticleTechMagic Podcast: Eminem’s Fortnite Concert and KISS Avatars
On this week's episode of TechMagic, host Cathy Hackl and guest host Lee Kebler discuss rock band KISS's retirement and their plan to leave the music to their avatars. They also discuss digital...
View ArticleNiantic’s 8th Wall Puts an AR Twist on the Holidays
Throughout 2023, Niantic's 8th Wall AR platform expanded to offer developers new tools for creating web-based augmented reality experiences. To highlight these tools and celebrate the holiday season,...
View ArticleEnthusiast Gaming Lays Off Almost 10% of Staff As Revenues Slip
The video game publisher and media company Enthusiast Gaming laid off around 20 employees across Friday and Monday--nearly 10% of its 200-person workforce, according to two people familiar with the...
View ArticleEvery Penny Counts: How Your Marketing Efforts Can Avoid Ad Fatigue
Do you ever feel like you've seen the same ad a hundred times? We have all experienced it--seeing an ad and immediately putting down our phone, changing the channel or closing the pop-up as quickly as...
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