For years, Microsoft's most emotional and engaging ads--specifically, inspirational Super Bowl spots celebrating tech's impact on people's lives such as "Empowering Us All" (2014) and "Braylon O'Neill" (2015)--had an element of mystery. At the time of their release, Microsoft had credited "in-house" talent. But now, the mastermind behind the ad is talking. Andrew Panay, a...
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