Infographic: Why Beer Brands Should Start Marketing to More Than Just Young Men
Beer spots tend to follow a similar (arguably outdated) formula: a bunch of young dudes partying it up while watching the Big Game and plenty of ice-cold brew to go around. But marketers might be...
View ArticleWhy Travel Brands Are Particularly Ripe for Digital Innovation
In November, Marriott International installed an internet-connected mirror within a shower in the Irvine Marriott hotel located in Orange County, Calif., putting a new spin on "shower thoughts"--the...
View Article5 Tips for Retail Brands Trying to Get More Personal With Their Customers
Every retail brand is trying to get more personal with its customers, but very few are doing it right. Here are five ways to win at the personalization game. 1. Collect good data Retailers need to...
View ArticleQ&A: Meliá Hotels’ Marketing VP on Transforming the Brand, Along With Its...
Like many hotel chains, the Spanish global brand Meli? Hotels International is rapidly evolving not just its digital marketing, but also how it interacts with customers once they've booked. Manuel...
View ArticleJay Leno, Oprah and David Letterman Needed Only 20 Minutes to Make a Great...
On Sunday, brands will shell out millions of dollars on their Super Bowl ads--many of which feature elaborate, multi-day production schedules--in hopes of connecting with the telecast's 100...
View ArticleQ&A: How Brands Can Avoid the Fake-Follower Quagmire
If you're a brand marketer putting your money on the line, you love to see big numbers--until someone asks if they're a little too big. Fraudulent and bot followers have been inflating influencer fan...
View ArticlePepsi Is Turning 2 Iconic Super Bowl Ads Into Virtual Reality Experiences
Pepsi is creating a virtual reality experience that places viewers inside two iconic Super Bowl ads, according to multiple sources. The effort is part of the brand's broader Super Bowl campaign across...
View ArticleSpark Foundry USA Taps Publicis Vet as Head of Analytics and Insights
Spark Foundry has appointed Lisa Giacosa to serve in its new role of head of analytics and insights--a move it described in a statement as proof of its "commitment to create enterprise-wide,...
View ArticleHow AstroTurf, the Original Fake Grass, Became an NFL Darling
Thanks to those pricey commercial spots, the Super Bowl is nearly as famous for hosting brands as football teams. But there's one brand that the big game--that professional football, period--has...
View ArticleFaceTime: Adweek’s Second Annual Arc Awards in Partnership With Screenvision...
Sandy DerHovsepian, vp, associate creative director, Cramer-Krasselt, and Adweek CEO Jeff Litvack. Refinery29's Shannon Gibson and Amy Emmerich. (L. to r.) Christina Miller, associate channel director,...
View Article5 Ads You Don’t Want to Miss During Super Bowl LII
Super Bowl LII is almost upon us. Sports fans are one step closer to Philadelphia versus New England, with the former pegged as the underdog by most (except Amazon's Alexa, who says she's "flying with...
View ArticleThis Hollywood Producer Is Finally Talking About His Secret Agency
For years, Microsoft's most emotional and engaging ads--specifically, inspirational Super Bowl spots celebrating tech's impact on people's lives such as "Empowering Us All" (2014) and "Braylon O'Neill"...
View ArticleMeet the Super Bowl Matchmaker for Brands and Artists
Daniel Sena's favorite Super Bowl was XLVIII. In 2014, Sena worked on a whopping four Big Game spots. He was neither at an agency nor a brand. Rather, Sena was at Interscope Records, pairing its...
View ArticleTwitter Extended Its In-Stream Partnership Offerings With Sponsored Moments
It's been an up-and-down ride for Twitter's Moments feature since its introduction in October 2015, but the social network's latest ad product offering appears to indicate that it believes Moments are...
View ArticlePresident Trump’s National Anthem Mention During the State of the Union...
President Donald Trump's 2018 State of the Union address sparked some 4.5 million tweets Tuesday night, eclipsing the previous record of 3 million for Trump's first address to a joint session of...
View ArticleYouTube Is Adding Real-Time Targeting to Boost Super Bowl TV Ad Campaigns
YouTube is expanding its Super Bowl playbook this year. For its 11th annual AdBlitz, its hub of Super Bowl-related content where brands advertising with Google can post their spots for increased...
View ArticleSteven Tyler Travels Back in Time to Become His Younger Self in Kia’s Super...
Get inside a Kia Stinger, drive backwards and relive your youth. At least, that's what happens to Aerosmith frontman Steven Tyler in Kia's 60-second Super Bowl spot. The ad, "Feel Something Again,"...
View ArticleWhy NBC Sports Made 3-D Body Scans of Tom Brady and Nick Foles for the Super...
While Super Bowl advertisers are always trying to top the previous year's spots, each network broadcasting that year's game unveils a new technical innovation to dazzle audiences, like last year's...
View ArticleHow Mastercard’s CMO Spends Half of His Time At CES Roaming for Ideas
Nobody knew who he was, and nobody asked. He blended into the crowd, bespectacled and wearing a sweater over his gingham-style button-down shirt. He wasn't wearing his name tag, which perhaps let him...
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