Heineken 0.0 Says Don’t ‘Bale’ on the Party During Dry January

For those hunkering down at home, avoiding nightclubs and skipping parties, Heineken feels your Dry January-inspired pain. The brand just launched a campaign for Heineken 0.0, its hot-selling non-alcoholic beer, with Welsh soccer legend Gareth Bale that turns a decent word pun into a rallying cry for the sober curious movement. There's no need to...