The Speed of Culture Podcast: Behind the Scenes of Target’s ‘Expect More, Pay...
Are you curious about the ever-changing retail landscape? This week on The Speed of Culture podcast, we're talking to Rick Gomez, the evp and chief food and beverage officer at Target. Gomez has had a...
View ArticleA Bone to Pick: Whataburger’s New Ad Dives Into Fierce Chicken Wing Debate
A gadfly has the floor at his local city council meeting, and he's brought along visual aids to make his point. But his passionate argument has nothing to do with road repairs, zoning permits or other...
View ArticleAmazon Snags Disney Exec Jeremy Helfand to Lead Prime Video Advertising
Prime Video's upcoming ad-supported tier is beginning to take shape. Disney's Jeremy Helfand is headed to Amazon to lead Prime Video Advertising, the company has confirmed to Adweek. The executive...
View ArticleThe Future of Content: Fewer Buzzwords, More Feelings
Many words are ubiquitous in brand language these days but perhaps none is quite so omnipresent as "content." That reductive, catch-all term that means everything and nothing, and is touted by so many...
View ArticleHow Agencies Cut Climate Impact in Ad Production
Using virtual tools and curbing flights can cut emissions in ad production by up to 95%, according to agency AMV BBDO, which uses AdGreen's carbon calculator. AdGreen offers free training and tools to...
View ArticleMarketers Eye Transaction Data in a World Without Cookies
With Google Chrome slated to deprecate cookies by the end of this year, marketers are looking for new signals to find and measure potential audiences. Transaction data--records of what we purchase--is...
View ArticleT-Mobile Names Dentsu Creative Its Lead Agency for Brand Strategy
Five days into 2024, T-Mobile made what could be one of the biggest account moves of the year by bringing in Dentsu Creative as its lead agency for brand strategy. T-Mobile launched its review in June...
View ArticleWhy the Edible Pop-Tarts Bowl Mascot Will Live On in Marketing
College football bowl games are steeped in history and tradition, a staple of the sporting calendar for more than a century. But some fans are beginning to voice their displeasure from the sidelines,...
View ArticleVeganuary’s Politically Inspired PSA Asks Consumers to ‘Vote for Veggies’
In this election year, would-be leaders will promise the moon to win over the American public, but who will be able to deliver on lofty goals like reducing carbon emissions, improving health, lowering...
View ArticleExclusive: Yahoo’s ID Testing Lets Advertisers Compare Campaigns Without Cookies
Yahoo is helping ad buyers get ready for cookie decline. The company is letting buyers compare campaigns running with third-party cookies and identifiers against those running without, days after...
View ArticleRob Gronkowski Will Get a Second Chance at Kicking Glory in FanDuel’s Super...
Rob Gronkowski wants another shot at Super Bowl glory, and both FanDuel and Wieden+Kennedy are more than happy to give it to him. The former National Football League tight end isn't looking for another...
View ArticleInstacart Lets Brands Target Ads Off-Platform Through Google Shopping Campaigns
Instacart is letting advertisers use its vast trove of shopper data to target ads on Google Shopping campaigns, the grocery delivery firm announced at technology conference CES today. The Google...
View ArticleVodafone’s Action-Packed Ad Dramatizes the Everyday Fight for the Remote
Telecommunications company Vodafone Ireland is showcasing the breadth of entertainment available through its new TV Play smart hub with an epic genre-hopping ad from agency Grey London. "Remote" begins...
View ArticleSlack Breaks Into Song and Dance in This Whimsical Musical About Meetings
Meetings that "could have been an email" are the bane of many workers' existences, but what about a meeting that could have been a quick, informative musical? With the instant collaboration available...
View ArticleIn-Store Retail Media in 2024: Hype or Happening?
People have been shopping in stores for centuries. Trading posts, shops, markets, boutiques, chain stores. People like to look at items inside a structure, squeezing, sniffing, touching, browsing,...
View ArticleLondon Sphere Proposal Withdrawn by Madison Square Garden Entertainment
A potential advertising innovation proposed for London in the style of the Las Vegas Sphere will not move forward after Madison Square Garden Entertainment (MSG) withdrew its proposal. MSG had hoped to...
View ArticleApple Echoes a Classic iPhone Ad to Tease Its First Spatial Computer
Apple is setting high expectations for its Vision Pro spatial computer by previewing the device's Feb. 2 launch with an ad modeled after "Hello," the film that introduced the iPhone in 2007. While...
View ArticleBrave Commerce Podcast: Riding the Waves of Change in Beauty Marketing
On this episode of Brave Commerce, Julien Bouzitat, the U.S. general of Laneige and Innisfree, part of the Amorepacific Group, joins hosts Rachel Tipograph and Sarah Hofstetter to share valuable...
View ArticleOmnicom Media Group Names Former Forrester Analyst Joanna O’Connell N.A....
Former Forrester analyst Joanna O'Connell is joining Omnicom Media Group (OMG) as its first chief intelligence officer in North America. At the helm of the group's marketplace intelligence team,...
View ArticleHeineken 0.0 Says Don’t ‘Bale’ on the Party During Dry January
For those hunkering down at home, avoiding nightclubs and skipping parties, Heineken feels your Dry January-inspired pain. The brand just launched a campaign for Heineken 0.0, its hot-selling...
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