There’s No ‘Vs.’ Between Brand and Performance Marketing

At a panel entitled "Brand vs. Performance," the brand marketing, performance marketing and "versus" portions of that thesis were all up for debate. As SeaWorld Parks & Entertainment chief marketing and communications officer Marisa Thalberg told ADWEEK community editor Luz Corona during the Outlook 2024 event, "versus" presents short-term sales--"performance"--and long-term brand building as not...