ADWEEK’s TV Upfronts and NewFronts 2024 Calendar
If it seems like upfront announcements come earlier and earlier each year, they absolutely do. The 2024 TV upfront season is well underway, following a 2023 slate of events featuring new entrants and...
View ArticleThere’s No ‘Vs.’ Between Brand and Performance Marketing
At a panel entitled "Brand vs. Performance," the brand marketing, performance marketing and "versus" portions of that thesis were all up for debate. As SeaWorld Parks & Entertainment chief...
View ArticleKitchen Appliance Brand Lēvo Boosts Sales Through Chatbot
Denver-based kitchen appliance brand Levo, known for its patented herbal infusion technology, saw an uptick in sales thanks to its generative artificial intelligence chatbot, Herb. "Approximately 30%...
View ArticleQ&A: Cotopaxi CBO Brad Hiranaga Details Why It Sponsored Sundance’s Iconic...
Outdoor apparel brand Cotopaxi sponsored the Sundance Film Festival this year, after the Sundance Institute ended a decade-long relationship with luxury outdoor apparel retailer Canada Goose. The pivot...
View ArticleNaomi Osaka Chose a Taboo Path. Bobbie Walked With Her
Bobbie, a mom-founded baby formula brand, signed four-time Grand Slam tennis champion and new mom, Naomi Osaka, to star in its first major TV campaign "Parents Push Harder." This marks Osaka's return...
View ArticleActivations and Adjacent Ads Capitalize on Super Bowl Buzz
Having an ad during the Super Bowl broadcast costs a lot of money. Aside from the $7 million for a 30-second ad buy, there are huge production costs and, most likely, a big celebrity fee on top. Many...
View ArticleInside Barilla’s Award-Winning Leftover Pasta TikTok Series
Even for the most discerning home cook, it's a burden that lays heavy: cooking more pasta than you need. That's why, when it found out that one in four pasta dishes made globally are wasted, Italian...
View ArticleHere’s How the TV Ad Market Changed in 2023
The TV ad market is changing FAST-er than ever. From the Hollywood strikes to a soft ad market, advertisers had to contend with several obstacles in 2023. Those obstacles are having a lasting impact,...
View ArticleBrand Drops THC-Laced Wing Sauce Just in Time for Super Bowl Parties
Chicago-based cannabis conglomerate Cresco Labs, partnering with a popular sports bar, is launching a THC-infused buffalo wing sauce just in time for Super Bowl gatherings. With the limited-run...
View ArticlePublishers Question Related Website Sets, Google’s Privacy Sandbox Solution...
While most Privacy Sandbox solutions are designed to help the internet ecosystem still operate on Chrome once the Google browser deprecates third-party cookies this year, some proposals aim to maintain...
View ArticleApple’s Fantastical Chinese New Year Film Addresses Gen Z Insecurity
Leaving home can provide people with the chance to reinvent themselves. That transformation is especially dramatic in a short film shot on an iPhone for Apple's seventh annual Chinese New Year...
View ArticleTommy Wiseau Ironically Takes On ‘Bad Actors’ for Maximum Effort’s Online...
Ahead of Change Your Password Day on Feb. 1, password management software 1Password and Ryan Reynolds' agency Maximum Effort have teamed up again to help consumers protect themselves from bad actors...
View ArticleSo You’ve Built a Loyalty Program. How Do You Measure Success?
Customer choice is endless and acquisition costs are at an all-time high, so it makes sense that marketers are turning to customer loyalty programs to stand out. But these programs aren't a silver...
View ArticleNickelodeon Super Bowl Ads Sell Out for Paramount
It's all happening in the Nick of time. Top line With a couple of weeks to go before the Big Game, Paramount has sold out inventory on Nickelodeon for its Super Bowl 58 alternate telecast. Between the...
View ArticleWhy Nerds Is Betting Big on the Super Bowl With Addison Rae
Nerds' first Super Bowl ad will be a "multisensory" experience, according to marketing director Joey Rath. Joining ADWEEK's Europe brand editor Rebecca Stewart and senior producer Al Mannarino on this...
View ArticleFrom Purpose to Popularity: CMO Michelle Peterson on Kendra Scott’s Marketing...
In this week's episode, host Jenny Rooney sits down with Michelle Peterson, CMO of Kendra Scott to discuss the brand's remarkable journey, consumer trends and the dynamics of the jewelry industry....
View ArticleInside the Audacious Attempt to DoorDash the Entire Super Bowl
DoorDash chief marketer Kofi Amoo-Gottfried is making loads of friends these days. Lawyers, creatives, CMOs, even the NFL front office. And for good reason. If you're going to pull off arguably the...
View ArticleInfographic: Making a Memorable Super Bowl Ad
With Super Bowl 58 commercials clocking in at $7 million for 30 seconds, advertisers are all trying to make a sure bet with their creative. According to a survey of Super Bowl watchers by United Talent...
View ArticlePopeyes Isn’t Your Typical Fast-Food Chain
When you're in the food business, a secret recipe can mean the difference between fortune and bankruptcy. At KFC headquarters in Louisville, Ky., for example, Colonel Sanders' original recipe sits on a...
View ArticleSuper Bowl 58 Business Influence Reaches Far Beyond Game Day
The modern Super Bowl is less a football event and more of an industry centered around the game's sizable audience. Last year's Super Bowl 57 on Fox drew a broadcast audience of 112.17 million, making...
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