Quantcast
Channel: Adweek Feed
Viewing all articles
Browse latest Browse all 5066

Pfizer Super Bowl Ad Debut Fights Cancer With Science and Queen

$
0
0
If you're Pfizer and you're dedicating your first Super Bowl ad to fighting cancer, how do you get the message across without bringing down more than 100 million people across the country? Crank up the Queen. "One thing we have seen, particularly with our new agency partners at Publicis, is the power of music in...

Viewing all articles
Browse latest Browse all 5066

Trending Articles