As the Sundance Film Festival’s Loyal Attendees Age, It’s Marketing to...
Five days into the Sundance Film Festival, the Sundance Institute added 25,000 new Instagram followers, bringing its total to 510,000 as of today. The 2024 festival wrapped up at the end of January,...
View ArticleFCB Names Andrés Ordóñez Global Chief Creative Officer
As Susan Credle moves up the IPG ladder as creative advisor for the holding company, one of its biggest networks, FCB, has elevated FCB Chicago CCO Andres Ordonez to be the agency's next global CCO....
View ArticleKia Aims for a Perfect 10 in Emotional Super Bowl Ad
Kia's Super Bowl 58 ad centers its all-electric EV9--the first mass-market three-row EV SUV in the U.S. The 60-second ad, "Perfect 10," debuted today and will air during the Big Game's fourth quarter....
View ArticleInside Pluto TV’s First Super Bowl Appearance
Pluto TV is celebrating its 10th anniversary on the world's biggest stage. The Paramount-owned ad-supported streaming service will make its debut Super Bowl appearance with a 60-second promo running in...
View ArticleBreaking Traditions: Gen Z and Millennial Women Transform Super Bowl
Women have always watched the Super Bowl, with Nielsen reporting that in 2018, women made up nearly half of Super Bowl viewers--surpassing the combined female viewership of the Oscars, Grammys and...
View ArticleAn Average Super Bowl Ad Packs In More Celebrities Than Ever. When Is Enough...
If you're looking for evidence of how deeply celebrities have permeated Super Bowl ads, let's make a random comparison. In 1992, Pepsi aired what's still considered one of the big game's best spots:...
View ArticleThe Speed of Culture Podcast: How Sports Fans Are Keeping Linear TV Alive
With the array of streaming services available today, viewers have more ways than ever to watch television, often opting for ad-free experiences that many find preferable. But what has this meant for...
View ArticleVisa Reveals Why It’s Not Advertising in the Super Bowl
The Super Bowl season is so game-changing for advertising that some brands don't even have to be in the Big Game. Visa has a decades-long relationship with the NFL, being a proud partner of the league...
View ArticleAll the Movie Trailers From the 2024 Super Bowl
This year, the Super Bowl wants to give viewers movie trailers that make them Marvel. Heading into Sunday's game between the Kansas City Chiefs and the San Fransisco 49ers, rumors ran wild that Disney...
View ArticleIntroducing AIQ: a New Podcast About Leveling Up Your AI IQ
Introducing AIQ, presented by Microsoft Advertising, a new limited podcast series hosted by Cathy Hackl that's dedicated to leveling up your IQ around all things artificial intelligence. Over the next...
View ArticleHow Adidas and Neuroscientists Joined Forces to Help Athletes
It's an unlikely roster that includes scientists, elite athletes and marketers from one of the biggest sports brands in the world. But they are coming together to achieve the same goal: help athletes...
View ArticleFollowing a Slump in Demand, Fewer Electric Vehicle Ads Will Run During Super...
The first electric vehicle ad to air during the Super Bowl was in 2019, when Audi ran its "Cashew" ad teasing a "thrilling future" in which the brand turns a third of its fleet electric by 2025. By...
View ArticlePoppi Claims to Be ‘The Future of Soda’ in Super Bowl Ad
Soda brand Poppi will bring its vision for the future of soda to Super Bowl 58 in a 60-second spot from creative agency Virtue Worldwide. "The Future of Soda Is Now" references major inventions and...
View ArticleT-Mobile Auditions Common and Jennifer Hudson for Bradley Cooper’s Job in...
For their third ad of Super Bowl 58, T-Mobile has the the kings of streaming, four Oscar winners (including an EGOT)--and Donald Faison--auditioning for the right to pitch the company's Magenta Status...
View ArticleBeyond the Field: Insights Into NFL’s Marketing Vision
In this week's episode, host Jenny Rooney sits down with Tim Ellis, chief marketing officer of the National Football League, to discuss the strategies and insights driving the league's success, the...
View Article‘They Put it Where?’ Cardi B Is Baffled as Men Misuse NYX’s Duck Plump Lip...
Cardi B is shocked--shocked!--that men have co-opted a NYX product and used it in a way that was never intended. Is she, though? After all, the rap star might have anticipated some shenanigans from the...
View ArticlePfizer Super Bowl Ad Debut Fights Cancer With Science and Queen
If you're Pfizer and you're dedicating your first Super Bowl ad to fighting cancer, how do you get the message across without bringing down more than 100 million people across the country? Crank up the...
View ArticleDisney+ Hopes Text-Based Super Bowl Ad Goes to Infinity and Beyond
Is the Force with Disney+'s new text-based Super Bowl 58 ad? Unlike several other brands advertising in the Big Game, Disney didn't unveil teasers ahead of its creative in Sunday night's matchup...
View ArticleHere’s What Happens to Ads When the Super Bowl Goes to Overtime
The Super Bowl went to overtime for only the second time in history--giving brands even more real estate and a bigger audience. This year, the Kansas City Chiefs and the San Francisco 49ers went into...
View ArticleOgilvy Pitched Big Ideas to Land 3 Buzzy Super Bowl Ads (and Beyoncé)
Having Beyonce as the star of your Super Bowl ad doesn't automatically make it a winner. Wait, yes it does. Aside from having one of music and pop culture's biggest stars as the center of the Verizon...
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