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Who Won TelevisaUnivision’s Super Bowl Broadcast? The Ads That Invited the Whole Familia

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Historically, when targeting the Latinx market, ads have been dubbed in Spanish over the original English-language ad. For Super Bowl 58, brands like Starbucks, AT&T and Total by Verizon wanted to dig deeper for their moment on the biggest stage in advertising. The game-winning ads on the TelevisaUnivision broadcast of Super Bowl 58 focused on...

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