Every Super Bowl 58 Ad in Under Two Minutes
It's once again time for the biggest night for advertising. And football, too. And don't forget Usher fans. And the Swifties. But here at ADWEEK, it's obviously all about the ads. And what a night it...
View ArticleHow AI Showed Up in Ads During Super Bowl This Year
Themes surrounding artificial intelligence such as AI-driven product launch or ads created with the help of gen AI, and at least one poking fun at the technology, emerged throughout the Super Bowl this...
View ArticleSuper Bowl Advertisers Ask Viewers to Stop Watching
The tight end got a ring. The singer-songwriter did not. Some Super Bowl LVIII viewers might have missed this outcome if they were too busy looking into DoorDash's offer to giveaway every item...
View ArticleCheeky Erectile Dysfunction Ad Tells Men They Can ‘Rise Again’
In a battlefield scene heavy on Hollywood-style drama, a group of soldiers gathers in a general's tent, where the news is dire--they're surrounded by enemies, outgunned and outnumbered, and low on...
View ArticleAdweek Podcast: The Biggest Moments of Super Bowl LVIII
On a special episode of Yeah, That's Probably An Ad: Super Bowl Edition, community editor Luz Corona and senior podcast producer Al Mannarino get together for the annual recap immediately following The...
View ArticleAshley Furniture Pulled Out All The Sofas For Its Super Bowl Restaurant Takeover
Ashley Furniture came to the Super Bowl this weekend to takeover the Dawg House Saloon & Sports Book inside the Resorts World casino. This is the largest activation in the brand's history around...
View ArticleA Definitive List of Super Bowl 58’s Top Performing Ads
Super Bowl ads aren't cheap, with 30 seconds of screen time costing an average of $7 million. That's why effectiveness is so important for advertisers who hedge their bets on the Big Game. Though the...
View ArticleVerizon and Beyoncé Both Win With Super Bowl Album Announcement
Verizon made a Super Bowl ad with Beyonce without announcing a tour or perks for fans. Beyonce used that ad to launch a new album on her website, which never mentioned Verizon. For both, Super Bowl 58...
View ArticleExclusive: Prime Video Purrfectly Cures a Grumpy Cat in Latest Brand Spot
While Prime Video may not have had a Super Bowl spot, its marketing department has stayed busy. The streaming service debuted "Ill Terrible Gato," the second spot in its latest brand campaign, "Find...
View ArticleBrands Talk a Big Game About Diversity. Did Super Bowl 58’s Ads Follow Through?
It's not easy to pitch a product and capture a nation's pluralism in 30 seconds, but the e.l.f. Cosmetics ad in Super Bowl 58 was a notable effort. With the inimitable Judge Judy presiding from the...
View ArticleWho Won TelevisaUnivision’s Super Bowl Broadcast? The Ads That Invited the...
Historically, when targeting the Latinx market, ads have been dubbed in Spanish over the original English-language ad. For Super Bowl 58, brands like Starbucks, AT&T and Total by Verizon wanted to...
View ArticleBustle Digital Group Lays Off Fatherly Team, Part of Its Parenting Portfolio
The digital media company Bustle Digital Group (BDG) laid off seven editorial staff of its title Fatherly on Friday and will significantly decrease its editorial output going forward, according to two...
View ArticleSuper Bowl Ads 2024: Creatives Review the Highs and Lows
Super Bowl commercials always come under immense scrutiny, and now the ad industry's creative leaders have weighed in. This wasn't just the year that Taylor Swift's appearance eclipsed the game. During...
View ArticleRobert F. Kennedy Jr. Faces Family Backlash Over Repurposed JFK Ad
The politician Robert F. Kennedy Jr. is receiving backlash from his extended family following an ad that ran in the second quarter of Super Bowl LVIII. The spot deliberately replicated an ad run by the...
View ArticleSuper Bowl 58 Breaks Viewership Records With Swift Rise in Ratings
Super Bowl 58 was Taylor-made for ratings gold. Thanks to multiple telecasts and streams, the power of live sports and even a Taylor Swift bump, Sunday's Super Bowl matchup showcasing the Kansas City...
View ArticleHumanizing SAP—A New Chapter for the Tech Business
"We knew that we needed to secure an emotional territory that is very distinct," explained Julia White, SAP's chief marketing and solutions officer. "The world of business-to-business marketing and B2B...
View ArticleAxel Springer, Poised for Growth, Unveils Its First US Leadership Team
German media company Axel Springer announced its first U.S. leadership team this morning, a 10-person cohort whose appointments signal the domestic ambitions of the global news behemoth. The team...
View ArticleNetflix Returns to In-Person Upfront at New Venue
Netflix is back in the (in-person) TV upfront rotation. Top line After suddenly shifting to a virtual event last year, the streaming company will make its in-person upfront debut on May 16 at...
View ArticleFollowing Historic Super Bowl, Paramount Announces Hundreds of Layoffs
Layoffs are hitting Paramount. Top line Days after Super Bowl 58 smashed viewership records and Paramount saw record-breaking ad sales, the company is moving forward with significant layoffs, according...
View ArticleBrave Commerce Podcast: The Complexities of Leading ecommerce Initiatives at...
In this episode of Brave Commerce, Bas Van Kesteren, global head of ecommerce at Sanofi, joins hosts Rachel Tipograph and Sarah Hofstetter to offer valuable insights into the complexities of leading...
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