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Southwest and Omni Leverage April’s Solar Eclipse in a Spacey Marketing Mission

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For the uninitiated, a total solar eclipse takes place when Earth's moon passes between our planet and the sun. During the eclipse, the moon's umbral shadow moves along what's known as a path of totality, a long diagonal arc below which the daytime sky darkens suddenly, approximating dusk. That's the scientific explanation, anyway. But if...

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