Jennifer Aniston Forgets ‘the Rachel’ in Latest Uber Eats Ad
Jennifer Aniston couldn't remember her on-screen soulmate, David Schwimmer, and now she's drawing a complete blank on "the Rachel" hairdo. What kind of mind meld has Uber Eats orchestrated here? In a...
View ArticleRite Aid Wants Customers to Know It’s Got Their Backs. Will That Cure Its...
A few months back, Jeanniey Walden--just getting her sea legs as the new CMO of Rite Aid--set up a meeting with creative shop Leo Burnett. But what started as a simple meet-and-greet featured an...
View ArticleUniversal Orlando Resort Appoints Lucky Generals to Help Launch Epic Universe
Lucky Generals has been appointed as the agency partner of Universal Orlando Resort, with an initial focus on launching the new Epic Universe theme park next year. The agency picked up the business...
View ArticleNostalgic Smokey Bear Campaign Celebrates the Impact of America’s...
Smokey Bear has educated generations of Americans about how to prevent wildfires since the U.S. Department of Agriculture Forest Service introduced the mascot in 1944. A nostalgic campaign celebrates...
View ArticleStagwell Bolsters European Footprint with Sidekick Acquisition
Advertising services group Stagwell, which owns agency brands such as 72+Sunny and Anomaly, has bolstered its European offer with the acquisition of a collective of specialist agencies known as...
View ArticleWarner Bros. Promotes Dune: Part Two With Snapchat AR Lens
Ahead of the release of Dune: Part Two in theaters March 1, Warner Bros. launched a Snapchat campaign to promotes the film through an augmented reality Lens, Cameo stickers and video ads. The AR Lens...
View ArticleTechMagic Podcast: Spatial Computing Headset Wars and a Glimpse Into the...
In this episode, host Cathy Hackl and guest host Lee Kebler talk about the types of robots they want to see after Kebler sees a trash-filtering robot during his travels. Hackl talks about how AI and...
View ArticleAmazon Becomes Latest Streamer to Join Upfront Week
Amazon is the latest streaming company to join TV upfront week, following YouTube's addition in 2022 and Netflix's entrance last year. The company will host its first upfront week presentation on...
View ArticleWhat Role Do Ethics Play in Media Planning And Buying?
As an industry, we have recently made a concerted effort to begin placing more ethical media with brands and agencies exploring ways to reduce our carbon footprint and increase investments in...
View ArticleVolkswagen Appoints CMO From Within to Drive Brand Into the Future
Volkswagen Group promoted from within to fill the vacant global chief marketing officer space at its eponymous brand, appointing Susanne Franz to the position. Franz has led global marketing for the...
View ArticleIntroducing Small Language Models, the Ad Industry’s Latest Gen-AI Fix
Agencies and brands, driven by strategic business decisions to adopt generative artificial intelligence, are increasingly using small-language models for more task-driven solutions. "As we work with...
View ArticleWieden+Kennedy’s Powerful Campaign Tackles Rise of Book Bans in Schools
Book bans in American public schools are on the rise, increasing by 33% over the 2022-23 school year compared with the previous year, according to nonprofit PEN America. And diversity, equity and...
View ArticleBisquick Brings a Fargo Cameo to Life With Special Product Drop
Dorothy "Dot" Lyon, a diminutive Midwestern housewife with military-grade survival skills, substitutes buttermilk for water in her Bisquick biscuits, adding "love and joy" as additional ingredients....
View ArticleAIQ Podcast: What Is the Role of AI in the Future of Business?
On the latest episode of AIQ presented by Microsoft Advertising, host Cathy Hackl sits down with Sandy Carter, chief operating officer at Web3-powered site host Unstoppable Domains, to discuss the...
View ArticleSouthwest and Omni Leverage April’s Solar Eclipse in a Spacey Marketing Mission
For the uninitiated, a total solar eclipse takes place when Earth's moon passes between our planet and the sun. During the eclipse, the moon's umbral shadow moves along what's known as a path of...
View ArticleThe Economist Names Disney+ Executive As Its New President
The Economist Group announced two key executive hires, naming Luke Bradley-Jones as the new president of The Economist and Leon Saunders Calvert as the new president of Economist Intelligence....
View ArticleEmpowered Customers Are Driving a New Era of Brand Meritocracy
As personal AI assistants become commonplace, they will usher in an era where a product's appeal will be more closely linked to its objective substance, the experience it offers and its legitimacy as...
View ArticleAn Agency in Constant Rebirth: Via Names Scott MacLeod President
Independent agency Via has promoted from within to launch its next phase of growth. The Portland, Maine agency has elevated longtime head of planning Scott MacLeod to president. In addition, the agency...
View ArticleThe Next Innovation From VML’s Walt Geer? A Different Kind of Marketing...
As VML's chief creative officer of Innovation for North America, Walter T. Geer III has a strong pulse on culture. His beginnings go back to the early digital media days, where he is behind the patents...
View ArticleThe Fractional CMO Is a Trendy New Marketing Title—and It’s Not Going Anywhere
Out of a global workforce of 3.38 billion people, almost half (1.57 billion) are freelance, The World Bank revealed last year. But the definition of "freelance" is evolving to now reach the C-suite,...
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