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Comscore Gains National Accreditation for TV Household-Level Measurement

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The Media Rating Council has granted measurement company Comscore national accreditation. Top line Ahead of the 2024 upfronts, Comscore will be able to tout accreditation for the Total Household Rating and Average Audience estimates in both its national and local TV Time-Based Grid reports. Between the lines This makes Comscore the only measurement company accredited...

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