Kristen Cavallo Retires From Advertising After 30 Years in the Industry
Throughout Kristen Cavallo's 30-year career, she's never backed down from an opportunity to defend creativity. Cavallo rose to the top of the industry by leading the rebuilding of The Martin Agency...
View ArticlePereira O’Dell Rethought Its Growth Strategy. It Won 5 New Clients in January...
Last year, Pereira O'Dell (POD) employees evaluated the agency's marketing tactics as though it were one of their clients, and concluded that it needed to reorganize. Aiming to unify the agency's...
View ArticleAdweek Podcast: WPP’s Open X Model Is Making Marketing Magic for Coca-Cola
In 2021, Coca-Cola handed WPP its $4 billion ad account. At the time, it gave new bespoke agency Open X a brief to change its marketing output from a "majority analog to 60% digital" and curate more...
View ArticleThe Group Creative Director Is the Player-Coach of the Creative Team
The group creative director gets pulled in many different directions at once. As the step up from the creative director and below the executive creative director and chief creative officer, the GCD can...
View ArticleMeet the Six Mascots for Bark’s New Line of Dog Treats
Bark, the dog-centered toy and treat brand, introduced a new line of dog treats earlier this month inspired by classic cartoon cereal mascots. The brand's goal is to "make the world of dogs more like...
View ArticleStarbucks Just Dropped Its Global CMO Role. Here’s Why
Starbucks is the latest brand to shelve the global chief marketer role. Instead, it has unveiled a new structure that will see regional chief executive officers (CEOs) take responsibility for the...
View ArticleThe Delta Lounge Bucked Recent Experiential Trends at SXSW—and People Loved It
In a sea of waste-heavy and formulaic activations at South by Southwest (SXSW), The Delta Lounge--one of the 2024 festival's buzziest experiential marketing installations--aimed to buck some of the...
View ArticleSamsung Flips the Marketing Script With a Tech-Savvy ‘Grandma-Fluencer’
Seniors are often stereotyped for being stuck in their ways, so when a grandmother changes her mind, it's worth taking note--especially if she delivers her case with a cinematic action sequence or two....
View ArticleMcKinney CEO Joe Maglio Will Also Take on the Chief Exec Role at Barbarian
Cheil North America is relatively small compared to its holding company counterparts. It boasts 800 employees across seven agencies, but it's taking the first step to better align its shops in the...
View ArticleBritish Airways Tells a Sweet Coming-of-Age Story That Starts With a First...
British Airways and London-based agency Uncommon Creative Studio are following their Cannes-winning "A British Original" campaign with an emotional film about the power of travel throughout a person's...
View ArticleMarketers, Here Is Why the Term ‘Marginalized’ Is Uncomfortable But Necessary
Some of the biggest personal and professional achievements of my life have come out of a period that was uncomfortable or tough, teaching me valuable lessons through a moment for self-reflection and...
View ArticleThe Speed of Culture: Bridging the Worlds of Sports, Technology and Fandom
The digital age has transformed how we engage with sports and entertainment, creating a dynamic ecosystem where brands, technology and fan experiences intersect. In this evolving landscape,...
View ArticleWhat Does a Chief AI Officer Look Like in the Marketing World?
For all of the talk about the jobs AI is expected to replace (that's 85 million, according to the World Economic Forum), it's also expected to create some 97 million new roles by 2025. And the buzziest...
View ArticleComscore Gains National Accreditation for TV Household-Level Measurement
The Media Rating Council has granted measurement company Comscore national accreditation. Top line Ahead of the 2024 upfronts, Comscore will be able to tout accreditation for the Total Household Rating...
View ArticleAdvertising on Disney Streaming Gets Simpler With Google, The Trade Desk Deals
Right after rolling out Taylor Swift: The Eras Tour on Disney+, Disney is starting a new, addressable advertising era of its own. Top line Today, Disney announced that it's creating a simpler, more...
View ArticleSynthetic Media Producer Is the Latest Role Addressing Gen AI Ethics
IPG's Momentum Worldwide is preparing for the deluge of artificial intelligence-generated content. The agency is creating the role of synthetic media producer to help reduce risks and mitigate...
View ArticlePMC Will Sell Vox Media Ad Inventory in Canada
Penske Media Corp., which owns a portfolio of entertainment titles including Variety and The Hollywood Reporter, is exclusively selling Vox Media's advertising inventory in Canada, according to PMC...
View Article818 Tequila’s Mission to Cultivate a Good Time and Give Back
We all enjoy socializing, often accompanied by delightful drinks. What often makes us stick to certain brands is the feeling of being part of a community, especially when we can see how a company...
View ArticleState of Creativity: Client-Agency Relations Show ‘Significant Strain’
There is a "significant strain" between clients and their agency partners, which is impacting the quality of the creative output, according to a new industry report. The fourth annual Lions State of...
View ArticleNBCU Fuels Advertisers’ Olympic-Sized Appetites for Programmatic and...
NBCUniversal wants advertisers to go for gold with its new tech offerings. Today at the One24 conference, NBCU's latest TV upfront event, the company highlighted new tech and data capabilities,...
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