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Colgate Campaign Challenges Unrealistic Beauty Ideals for the ‘Perfect’ Smile

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The pressure to have a "perfect" smile is intensifying. In a recent survey by Censuswide and Colgate, nearly 65% of the Generation Z audience said pressure to have a perfect smile negatively affects their confidence, with over 85% expressing a desire to change their smile. Armed with these jarring stats, Colgate and agency partner VML...

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