Levi’s Global Campaign Gives the Floor to Next Generation of Change Makers
With its new global campaign, Levi's reminds consumers of its heritage as a democratic brand that has been at the forefront of progressive, fashion and cultural movements over its 170-year history. In...
View ArticleThis Toilet Paper Brand Wants Brits to Talk Crap
It may not be every creative's dream to work on a toilet paper account when they grow up, but FCB London's latest taboo-busting work for Andrex shows that it doesn't have to be dirty work. The agency...
View ArticleColgate Campaign Challenges Unrealistic Beauty Ideals for the ‘Perfect’ Smile
The pressure to have a "perfect" smile is intensifying. In a recent survey by Censuswide and Colgate, nearly 65% of the Generation Z audience said pressure to have a perfect smile negatively affects...
View ArticleA Cup of Soup Dancing in a Microwave? In Times Square, Silly Sells
On any given day in Times Square, a visitor can sit for a street artist portrait, get his name printed on an M&M, watch the Naked Cowboy playing his guitar and run from a marauding band of Elmos....
View ArticleAdweek Podcast: Unpacking the ‘Caitlin Clark Effect’
This season, 22-year-old basketball star Caitlin Clark has been making headlines with the Iowa Hawkeyes, breaking scoring and attendance records. She's also brought mainstream attention to women's...
View ArticleFollowing Ratings Boost, CBS and Golden Globes Announce 5-Year Deal
CBS is staying golden. Top line Following the Golden Globes' surprise ratings boost in January, CBS and The Golden Globe Awards have announced a new five-year deal. The new agreement will keep the show...
View ArticleHow Brands Are Activating at the 2024 Paris Olympic and Paralympic Games
The 2024 Paris Olympic and Paralympic Games will take over the City of Light in July and August, with backing by some of the world's biggest brands including Alibaba, Coca-Cola, Deloitte, AB InBev,...
View ArticleGoth Glamour: Liquid Death and e.l.f. Cosmetics Collaborate on Ghoulish...
On a typical afternoon in a sunny suburb, all-American teenagers Piper and Addison fawn over their favorite goth rocker in Corpse Beat magazine, snack on vegan goat's blood and paint their faces like...
View ArticlePolitically Charged Publisher Splinter Returns. Ad Monetizing Is Another...
Political news publisher Splinter relaunched Tuesday morning, three months after it was acquired by Paste Magazine in a package deal, alongside feminist publisher Jezebel, from G/O Media for an...
View ArticleID Spoofing Dents Campaign Performance
The clandestine swapping out of IDs in cookieless environments without consent hampers the campaign performance, data shows. Go figure. These practices, dubbed ID spoofing, have been under increased...
View ArticleThe Speed of Culture Podcast: The Evolution of The North Face
The North Face brilliantly merges outdoor practicality with urban appeal, highlighting how retail brands can influence societal trends. Through CMO Sophie Bambuck's perspective, we explore the journey...
View ArticleIkea’s Sweet Ads Capture the Messy Realities of Pet Ownership
Cats and dogs have an unfortunate tendency to wreak havoc on furniture and other household items. An adorable Ikea campaign assures consumers that its products are so affordable, they don't have to...
View ArticleCelebrating Bravery and Brilliance in Women’s Leadership
In this special episode of Brave Commmerce, hosts Rachel Tipograph and Sarah Hofstetter celebrate Women's History Month by featuring key moments from past interviews with remarkable women leaders,...
View ArticleLuxury Watch Brand Movado Is Building a Timeless Legacy
Accessories are a great way to enhance and complete an outfit. Whether it's a pair of earrings or a watch, they can add a touch of elegance to one's appearance. Movado, a watch brand that has been...
View ArticleG/O Media Is Selling The A.V. Club and The Takeout
The media company G/O Media told staffers that it has sold two more of its editorial titles, The AV Club and The Takeout, according to an internal memo obtained by ADWEEK. The news was first reported...
View ArticleThe Future of Women in Gaming With Letta J and Jay-Ann Lopez
When it comes to the future of gaming, accessibility and representation are key. Since the 1980s, gaming has been marketed as a male-dominated industry. But that's not the case. "I've been playing...
View ArticleAKQA, Grey Merge Capabilities Across 5 Territories as WPP Continues...
WPP agency Grey is set to merge its capabilities with AKQA across five markets--Italy, Belgium, China, the United Arab Emirates and Australia--in an efficiency drive that will allow it to focus on its...
View ArticleDisney Launches Refreshed Disney+ App With Hulu, Shakes Off the Blues
It's not easy being green, so the Hulu integration on Disney+ is going teal. Disney announced the launch today of Hulu on Disney+ in the U.S. for Disney bundle subscribers, combining the Disney+ and...
View ArticleGroupM Launches Dedicated Women’s Sports Marketplace at Upfront
Women's sports are on the rise, and GroupM is looking to get marketers in the game. Today, GroupM, WPP's media investment group, announced it's launching a dedicated women's sports marketplace ahead of...
View ArticleTribeca Festival Expands Its X Programming and Awards for Advertisers
Having observed a growing connection between marketing and the film industry, Tribeca Festival is responding by broadening Tribeca X, its programming track for the creative marketing and advertising...
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