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YouTube's 10 Most-Watched Ads in May
Let the games begin! Sony and Microsoft stormed Adweek and YouTube's Ads Leaderboard in May as both companies introduced their next-gen gaming consoles—the PlayStation 4 and Xbox One—in teaser videos....
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The World's Best Commercials, 2012-13
It was a long haul of judging for Sir John Hegarty, Joe Pytka and their jury teams at the Cannes Lions International Festival of Creativity last week. Hegarty's Film Lions jury watched 3,125...
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Architect Sweats, and for Good Reason, in Old Spice's Latest Bar-Soap Ad Parody
Old Spice had a couple of hits back in April with its "Shower" and "Watermelon" ads for its Fiji Bar Soap. Now, the brand's Swagger Bar Soap gets some play in this amusing spot from Wieden + Kennedy...
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Wieden + Kennedy Takes on Tax Preparation
The agency that found a way to contemporize an old deodorant brand is venturing into tax preparation software. Wieden + Kennedy, famous for its award-winning rebranding of Procter & Gamble's Old...
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Dos Equis Spokesman Does the Most Interesting 'Ask Me Anything' in the World
You might think Dos Equis' mind-bendingly classy pitchman was too busy saving supermodels on the far side of the world to spend any time answering to the dweebish hoi polloi on an Internet forum....
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Ad of the Day: Old Spice Perfects the Stupid-Funny Parody Jingle in NFL Spots
Here's a sentence I never thought I'd write: The bar for deodorant ads has gotten really, really high over the last few years. Don't look at me. I didn't decide this was the category that needed...
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Hunkvertising: The Objectification of Men in Advertising
Call it hunkvertising. The objectification of men in advertising (as with women) is not new. Consider icons like the Marlboro Man and Old Spice’s sexy pitchman Isaiah Mustafa. And yet, a...
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Wieden Media Leader Tom Winner Retires
After more than 18 years at Wieden + Kennedy, Tom Winner is calling it a day. Winner, the longtime U.S. director of media buying for the full-service shop, is retiring and will be succeeded by a key...
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Hello, English Ladies. Isaiah Mustafa Returns for Old Spice in the U.K.
If you've been unable to sleep since the Old Spice guy faded from the spotlight, or suffered from nightmares that he was permanently relegated to playing a lesser version of himself in Israeli beer...
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Ad of the Day: Old Spice Sprays Boys Into Men, and Moms Lose Their Minds
Old Spice appears to be gunning directly for Axe with a new line of refresh body sprays, two new spray scents—with the explosively awesome names of Bearglove and Lionpride—and some of its first spots...
View ArticleAdweek's Top 5 Commercials of the Week: Jan. 3-10
In our first ad showdown of 2014, brands come strong with spots focusing on family—particularly mothers, both happy and sad—and all the good and bad life can bring. Three of our picks this week are...
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Old Spice, Isaiah Mustafa Stage 'Interneterventions' on 9 Fake Websites for...
Isaiah Mustafa, who recently returned to the Old Spice world in a British campaign, is now fronting a new online initiative for the P&G brand's new body spray. The campaign is built around nine...
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Your Hair Can Now Leap Off Your Head and Hit on Women, Thanks to Old Spice
Attention men: Want hair-care products that turn your hair into a sentient toupee capable of the most charming antics? No? Really, it's better that it sounds. It's great for when you're in a business...
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Old Spice-Styled Hair Can Play 29 Different Huey Lewis Songs on the Keyboard
When you use Old Spice hair products, your hair is capable of anything. First, it leaps off your head—that's a given. Then, as we've seen, it either hits on women at work or skillfully operates claw...
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Terry Crews Can Shave Anything With His Old Spice Razor, Including Tiny Terry...
It's been almost a year since we've seen Terry Crews psychotically scream his way through an Old Spice sales pitch. So, to make up for lost time, we get twice the Terry in one spot. "Get Shaved in the...
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This Physics Professor Just Found Out His Theory Is True
It’s not often that you get wildly popular videos from the scientific community. But, seeing Stanford University professor Andre Linde find out the most solid evidence for inflation theory—the concept...
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The 6 Manliest Fashion Brands of All Time [Video]
What is it that makes a fashion item quintessentially manly? Historian and in-house Brand Genius Robert Klara talks us through the styles that will make a man of you.
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Old Spice Lets Its Fingers Do the Walking in Real-Time Twitter Campaign
Idle hands are the devil's playthings, and those hands look particularly evil when they have 14 fingers or the heads of chickens. Earlier today, Old Spice posed a simple question on Twitter: How many...
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Breaking the Rules at Deutsch
SpecsWho Kerry KeenanNew gig Chief creative officer, Deutsch, New YorkOld gig Global executive creative director, YR EntertainmentTwitter @kerry_keenanAge 45After studying religion in college, how did...
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Old Spice Scores With World Cup Ad Full of Screaming
Old Spice scores another goal with Terry Crews, this time for the World Cup. The brand would like you to know it's now available in Brazil, and it's a good time to tell you that because there's a...
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