Richard Branson Explains Why He’s Founding a New Festival and What It Will Do...
Earlier this week, Virgin founder Richard Branson announced a new festival to debut in 2019. Pitched as a "multi-experiential music festival series," Virgin Fest will feature a "mixture of diverse...
View ArticleYouTube Added Eventbrite to the Ticketing Options on Its Official Artist...
Music fans browsing their favorite Official Artist Channels on YouTube will now be able to purchase tickets to those artists' performances following a new partnership between the Google-owned video...
View ArticleEven as Sinclair Aims to Be a Bigger Broadcaster, It’s Building a New...
Sinclair Broadcasting Group president and CEO Christopher Ripley revealed the broadcaster's new OTT service called Stirr, which comes amid an ever-shifting landscape of how we watch TV. "There will be...
View ArticleNebraska Snubs Its Haters With New Tourism Slogan: ‘Honestly, It’s Not For...
Turning negatives into marketing positives can be tricky propositions but, when done right, result in magic. Exhibit A from last year, and likely the strongest recent example: Snowbird and Struck,...
View ArticleCP+B Announces That It Will Be Quitting All Awards Shows
In a move that echoes Publicis Groupe's headlining decision to pull out of this year's Cannes Lions Festival of Creativity, Crispin Porter + Bogusky announced today that it will no longer enter any...
View ArticleSinclair CEO On Company Buying Cable Operator: ‘For the Right Price, I’ll...
If anyone thought Sinclair Broadcast Group might be skittish about future mergers and acquisitions in light of the federal government's push to shut down the $3.9 billion merger with Tribune Media,...
View ArticleMatch.com Finds Its Perfect Partner in 72andSunny
Ah, there's nothing like finding true love. Apparently, Match.com found it in 72andSunny Los Angeles, which the online dating service named its creative agency of record following a review. "At a time...
View ArticleThe ‘Original’ Hemsworth Brother Gets in on the Act Promoting Australia Tourism
Tourism Australia has recruited yet another Hemsworth brother--this one dubbed "the original Hemsworth"--for a behind-the-scenes look at a fake movie that "almost took the world by storm." It's a...
View ArticleThe Washington Post’s Chief Revenue Officer Abruptly Leaves the Company
After almost four years in the job, Washington Post chief revenue officer Jed Hartman is no longer with the company, company executives informed staffers on Thursday. Kate Davey, vice president of...
View ArticleThe Facebook Journalism Project Is Teaming Up With Storyful to Train...
The Facebook Journalism Project is teaming up with social media intelligence company Storyful on an initiative to bring social media literacy training to reporters and editors around the world....
View ArticleSprint Is Selling Hulu’s Live TV Service as an Add-On Option for Subscribers
For the past year, Sprint's unlimited wireless customers have been able to stream Hulu's limited commercials plan for free. Now they'll also be able to subscribe to Hulu's live TV service directly from...
View ArticleFacebook Video Ad Metric Lawsuit Prompts Publishers to Revisit the ‘Pivot to...
New information in an updated court filing against Facebook has prompted publishers to reconsider the extent of the miscalculation they made when reallocating resources to video teams in an effort to...
View ArticleWhat Blockchain Will Mean for Advertisers and Publishers
At Adweek's Elevate: Blockchain event earlier this week, we gathered some of the top minds in the ad-tech space to discuss and debate the promise of what blockchain will mean for the brand marketing...
View ArticleCross-Device Measurement Got a Boost With the Release of Facebook Attribution
Facebook continued its efforts to give advertisers more information on the performance of their efforts on and off the social network with Friday's introduction of Facebook Attribution. Facebook...
View ArticleThis Cosmetics Ad From Japan May Be the Most Romantic Love Story of the Year
With Halloween just around the corner, you can expect makeup companies to ramp up their marketing in ways that highlight (pun not intended) the fun and versatility of their products. However, you may...
View ArticleAfter Almost 4 Years, Lenny Letter Shuts Down
Almost four years after launching Lenny Letter, former collaborators Lena Dunham and Jenni Konner are saying goodbye to the brand. There was no specific reason given as to why the brand, largely...
View ArticleJimmy Kimmel Tells New Yorkers Trump Will Overhaul Lincoln Center With...
As part of his show's weeklong visit to Brooklyn, Jimmy Kimmel decided to play a prank on New Yorkers--by telling them that President Trump had purchased Lincoln Center and would be soon be packing the...
View ArticleTurner Shuts Down Super Deluxe
After almost three years in business at WarnerMedia's Turner, the company announced it would shutter its digital media company, Super Deluxe. Super Deluxe has developed both scripted and unscripted...
View ArticleAMC’s Charlie Collier, and Not Gary Newman, Will Run Fox Network After the...
After setting most of the leadership team for New Fox--the company that will be spun off following the close of the Disney-Fox merger--earlier this month, Lachlan Murdoch had one big exec surprise up...
View ArticleHulu Subscribers Can Add On Starz Ahead of Outlander Season 4 Premiere
Starz is now available to Hulu subscribers as an additional add-on, ahead of the fourth season premiere of Outlander on Nov. 4. Starz is the fourth add-on for Hulu customers, and is the cheapest over...
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