Amazon Sells Out Black Friday NFL Game Ads and Surrounding TNF Games
Amazon's Black Friday Game may be weeks away, but the company is already doing its touchdown dance. Ad inventory for Amazon's first Black Friday NFL game, a matchup between the Dolphins and the Jets,...
View ArticleWatch Adweek’s Convergent TV Summit Los Angeles
The state of TV is not the same now as it was months or even weeks ago. With the recently ended writers strike and still ongoing actors strike, not to mention the various types of streaming devices and...
View ArticleWarner Bros. Discovery Laments ‘Disappointing’ Linear TV Advertising Market
Though Warner Bros. Discovery says Max is the one to watch, the company really hopes you're watching linear TV too. In its Q3 earnings call today, the company revealed a 12% decline in advertising, and...
View ArticleAlison Levin Surprisingly Exits Roku to Join NBCU’s Ad Sales Leadership
NBCUniversal is adding to its ad sales leadership. Top line In the latest TV advertising industry shakeup, Alison Levin, Roku's head of global media revenue, is exiting the company to join NBCUniversal...
View ArticleTechMagic Podcast: The Beatles’ New AI Song, Zumba Coming to VR
On the latest episode of TechMagic, the show that dives deep into today's tech news and explores the future of tech and gaming, Cathy Hackl and Lee Kebler talk about the new Beatles song made possible...
View ArticleThe Rush to Measure Attention Calls for a Collaborative and Coordinated Approach
In the rapidly evolving landscape of digital advertising, brands are in a race to capture consumer attention across various channels including banners, videos and social media content. As a result, the...
View ArticleHow Heineken, T-Mobile and MoneyGram Created Premium Brand Experiences at F1...
The adage "If you ain't first, you're last" from the 2006 film Talladega Nights: The Ballad of Ricky Bobby is really more of a NASCAR thing, but that hasn't stopped Formula 1 sponsors from adopting it....
View ArticleLeaked Audio From The Information Reveals Subscription Wins and Advertising Woes
In the first half of 2023, business and tech publisher The Information saw consistent subscription growth, an $800,000 boost from a new product and lagging brand partnership revenue, according to an...
View ArticleThe Big Impact of Intuit’s SMB MediaLabs on Small Business
By definition, Intuit's SMB MediaLabs is an example of a corporation using its audience to start a media company. But on taking a closer look, it's far from the traditional retail media network, a...
View ArticleTajari’s Mission to Bring Healthy Snacking to All
Maintaining a healthy diet can be a challenge, especially when you're on the move. However, Tejari has got you covered with its plant-based protein powders that make for healthy and delicious snacks....
View ArticleDon’t Rely on Tired Social Tactics. Build an Algorithm-Beating D2C Brand
Just a few years ago, the social media D2C brand space felt like a utopia of millennial pink and minimalism, in which plucky new beauty brands, razor subscriptions and memory foam mattresses could...
View ArticleG/O Media Shutters Jezebel, Lays Off Staff and Editorial Director Merrill Brown
The digital publisher G/O Media has shuttered Jezebel, the feminist publisher, amid a broader sweep of layoffs across the G/O Media portfolio that will affect 23 staff in total, according to an...
View ArticleParis Hilton and Grey Goose Spoof Celebrity Creative Directors
Paris Hilton appointed as the new creative director of Grey Goose Classic Martini Cocktail? That's hot. Alas, while the product itself is a real thing, Hilton's title is not so much. But it's fun...
View ArticleSnap Debuts New AR Tools for Creators at Lens Fest
At its sixth annual Lens Fest AR developer conference, Snap revealed new tools available for augmented reality content creators. Snap built a new version of its AR development tool, Lens Studio 5.0,...
View ArticleiProspect’s New Execs Explain the Blueprint and Early Impacts of Its...
For two years and counting, Dentsu has made incisive organizational changes that include replacing an entire cohort of senior leaders and molding a new corporate structure. The reorganization is...
View ArticleAmid Cancer Treatment, Gale’s Kris Saim Finds Solace in Workplace Flexibility
When Kris Saim told his agency that he had stage four colon cancer, he was met with the stability that treatment had taken from him and the freedom to reroute his career. "To just shift your career at...
View ArticleNWSL Strikes Unprecedented $240 Million 4-Year TV Rights Deal
In the biggest broadcast deal ever for any women's sports league, the National Women's Soccer League (NWSL) struck a record-breaking four-year TV rights deal with CBS Sports, ESPN, Prime Video and...
View ArticleEven Santa Needs a Break From Christmas in McDonald’s Ad
'Tis the season to be merry and bright, but beyond the glittering lights and mulled wine, the demands of the holiday period can often feel like hard work. That's why this year, McDonald's wants people...
View ArticleThe Continued ‘Blanding’ Trend That Goes Against Industry Research
Strong brand cues increase brand saliency by 52% and have the ability to more than double a company's future growth prospects, Kantar discovered in 2021. Further data from Kantar through its BrandZ...
View ArticleHow Veterans Found a Second Career in Advertising and Marketing
The military can be a great training ground for many careers. Veterans have made successful shifts to careers in security, supply chain, IT, manufacturing and law enforcement, among others. But going...
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