People of Color Need to Be Given a Chance to Succeed in Adland Rather Than...
It's been an interesting 25-plus years as a black man in Adland, a journey that's taken me around the world and brought me both to the agency- and client-sides of the business. I suppose I could sum up...
View ArticleThese 3 Challenger Brands Have a Bigger Purpose Than Just Profits and Growth
In today's advertising and marketing landscape, there's no shortage of brands taking a stand for something bigger than the bottom line. For some, like Patagonia or Nike, those messages become iconic...
View ArticlePlexo Capital Partner Lo Toney on Why VCs Shouldn’t Treat CPG Brands Like...
As retail disruption increasingly pushes the consumer-packaged goods industry into direct-to-consumer and ecommerce channels, new brands in the space are looking more and more like tech startups....
View ArticleThis NYC Pop-Up Arcade Lets Visitors Experience Firsthand the Future of...
Some of the most compelling new story formats like virtual reality and immersive theater aren't always the most easily accessible. They're expensive, they require a lot of space, or they're complicated...
View ArticleBMF Co-Owner Sues Agency for Allegedly Demoting Her After Learning She Was...
An executive vice president and would-be head of sales for experiential agency BMF sued her employer this week, alleging its leadership violated several employment laws by demoting her and cutting her...
View ArticleCan YouTube Ever Be Completely Safe for Advertisers?
This week's YouTube brand-safety "furor" came to you via the comments section. And now not even seemingly innocent content on the platform is 100 percent safe for advertisers. This week again...
View ArticleHow Mobile Fraud Is Stealing a Large Portion of Your Ad Spend
Mobile fraudsters are impressively stealing your ad budget, and you likely don't even know it. These grifters have evolved their trade faster than prevention capabilities can keep up and have turned ad...
View ArticleCan Brands Bring Real Sustainability to the Travel Industry?
When Virgin Voyage's first ship, The Scarlet Lady, sets sail next spring, it will be without any single-use plastics onboard. That includes water bottles, straws and to-go coffee cups. On the Virgin...
View ArticleLeave Your Mark on Bombay Sapphire’s Crowdsourced Art Project by Guiding a...
Does the future of creativity belong to humans or robots? Perhaps the answer is both. Bombay Sapphire, the Bacardi-owned gin brand, today launched a crowdsourced canvas painted in real time by...
View ArticleHow Ring Is Turning Law Enforcement into a ‘Publicly Financed Sales Arm’
Amazon's video doorbell Ring has quietly partnered with more than 400 U.S. police forces, according to a new report from the Washington Post. Police and sheriffs' departments in cities like Chicago,...
View ArticleDentsu’s iProspect Acquires DTC Marketing Agency MuteSix
MuteSix, a Los Angeles agency that specializes in direct-to-consumer marketing, is joining Dentsu Aegis Network's iProspect. The 4-year-old shop brings expertise in social media and performance...
View ArticleTarget’s Tariff Strategy Might Haunt the Retailer
Target told its suppliers they'll have to foot the bill for any additional costs related to tariffs on goods from China, because it has no intent to raise the prices it charges customers. A Target...
View ArticleChobani Promotes CMO to President, the Latest Boost for Top Marketers
Top-level marketers are seeing promotions to the highest offices in the C-suite, and Chobani is the latest brand to make such a move. Chobani announced today that after six years as CMO, Peter...
View ArticleGeneral Mills’ Creative Lead Is Out Amid Contentious Review
General Mills' creative lead has left the company while it is in the middle of a creative review. Bill Roden, director of creative and marketing services, has left General Mills and is pursuing an...
View ArticleTillamook’s Ads Slammed ‘Big Food.’ Now a Lawsuit Says It Uses Industrial...
The Animal Legal Defense Fund has brought a class-action lawsuit against Oregon dairy company Tillamook, alleging that the company engaged in deceptive marketing practices by conveying its products as...
View ArticleThe 3 Pillars of Successful Digital Transformation Focus on Strategy and Data...
Massive digital disruption over the last decade has caused many brands to seek a digital transformation strategy, even though management teams struggle to define the term. As co-leaders of a digital...
View ArticleHubSpot CMO Kipp Bodnar Marries B2B Technology With TikTok and NFL Sunday Ticket
To break through in business-to-business marketing, a message has to look beyond improving the performance of a business to impressing and exciting the people behind it. Customer data platform Hubspot,...
View ArticleThe Present and Future of Blizzard at BlizzCon 2023
Just weeks after Microsoft closed its $68 billion deal to acquire Activision Blizzard, the game developer brought back its fan event, BlizzCon, in person for the first time since 2019. "We love sharing...
View ArticleUnstructured Data, Training and Copyright Threats Thwart Brands’ Adoption of...
The boom in generative artificial intelligence has brands grappling to benchmark themselves against others and struggling with how to move forward with tangible use cases. Staying abreast with the...
View ArticleAirbnb’s New Marketing Strategy Takes the Surprise Out of Your Stay
Unexpected quirks one Airbnb guest considers a property's delightful eccentricities might drive another straight to a hotel chain's loyalty program for the rest of their traveling existence. A door...
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